Discovery vs Richmond:Which is searched more?
In September 2026, Richmond had more branded searches than Discovery among kindergarten brands worldwide. Richmond was estimated to have 1.8M branded searches compared to Discovery’s 550K, and held a 13.4% Share of Search versus Discovery’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Discovery or Richmond?
Compare the kindergarten brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Richmond, Discovery. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Richmond | Discovery | Steam | Elite | Public | Newton |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 13.1% | 5.9% | 1.4% | 0.18% | 0.04% | <0.01% |
| Nov 2025 | 78.9% | 12.9% | 5.8% | 2.1% | 0.22% | 0.04% | <0.01% |
| Dec 2025 | 76.6% | 12.5% | 6.9% | 3.8% | 0.18% | 0.06% | 0.02% |
| Jan 2026 | 73.8% | 14.8% | 8.1% | 3% | 0.22% | 0.06% | <0.01% |
| Feb 2026 | 75.4% | 15.1% | 6.8% | 2.5% | 0.14% | 0.06% | 0.01% |
| Mar 2026 | 73% | 17.9% | 6.6% | 2.4% | 0.11% | 0.06% | <0.01% |
| Apr 2026 | 73.3% | 17.9% | 6.6% | 2% | 0.09% | 0.07% | 0.02% |
| May 2026 | 68.9% | 20.6% | 7.6% | 2.8% | 0.1% | 0.07% | <0.01% |
| Jun 2026 | 65.6% | 19.7% | 7.2% | 7.2% | 0.1% | 0.08% | 0.05% |
| Jul 2026 | 69.1% | 16.9% | 6.2% | 7.6% | 0.1% | 0.06% | 0.01% |
| Aug 2026 | 76% | 15.2% | 5.6% | 3.1% | 0.1% | 0.04% | <0.01% |
| Sep 2026 | 81% | 13.4% | 4% | 1.5% | 0.1% | 0.03% | <0.01% |
How has the Discovery and Richmond comparison changed over the last 12 months?
3 findings
- Richmond was ahead of Discovery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Discovery’s estimated Share of Search among kindergarten brands worldwide moved from 5.9% to 4%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Richmond’s estimated Share of Search among kindergarten brands worldwide moved from 13.1% to 13.4%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for kindergarten brands worldwide in September 2026?
2 changes
In September 2026, Richmond lost estimated Share of Search among kindergarten brands worldwide, from 15.2% to 13.4%.
In September 2026, Discovery lost estimated Share of Search among kindergarten brands worldwide, from 5.6% to 4%.
Other head-to-heads among kindergarten brands
How each brand is measured
Brandwave collects information about searches that people make online using Discovery’s and Richmond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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