Brandwave

How popular isDiscovery in search?

In September 2026, there were an estimated 10 branded searches for Discovery worldwide which held steady over the last 12 months. Discovery holds <0.01% estimated Share of Search among tortillas worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Maria71.5%
  2. Guerrero21.4%
  3. Old El Paso4.3%
  4. Mission2.1%
  5. La Banderita0.7%
  6. Discovery<0.01%
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Which tortillas compete with Discovery?

Discovery against tortillas worldwide, by month

Share of Search by month for Santa Maria, Guerrero, Old El Paso, Mission, Discovery. The figures are in the table below the chart.

View monthly share of search table
MonthSanta MariaGuerreroOld El PasoMissionLa BanderitaDiscovery
Oct 202563.8%28.5%4.7%2.2%0.77%<0.01%
Nov 202568.2%24.9%4.1%2%0.82%<0.01%
Dec 202571.4%21.3%4.3%2.1%0.86%<0.01%
Jan 202663.5%28.4%4.7%2.7%0.76%<0.01%
Feb 202666.1%24.2%5.9%2.8%0.97%<0.01%
Mar 202667.3%24.6%4.9%2.4%0.81%<0.01%
Apr 202671.1%21.2%4.3%2.5%0.86%<0.01%
May 202667.9%24.8%4.1%2.4%0.82%<0.01%
Jun 202671.1%21.2%4.3%2.5%0.86%<0.01%
Jul 202671.1%21.2%4.3%2.5%0.86%<0.01%
Aug 202673.7%18%3.6%3.8%0.89%<0.01%
Sep 202671.5%21.4%4.3%2.1%0.7%<0.01%

  1. 1.Santa Maria

    71.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Guerrero

    21.4%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.Old El Paso

    4.3%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Mission

    2.1%

    Moved from 3rd to 4th. 23.9K estimated branded searches, -43.4% vs prior month. Share -1.7 points.

  5. 5.La Banderita

    0.7%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Discovery

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Discovery and its closest rivals

How has branded search demand for Discovery changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Discovery worldwide held steady at 10.
  • Across the 12 months ending September 2026, Discovery’s estimated Share of Search among tortillas worldwide held steady at <0.01%.

How did search popularity change for tortillas worldwide in September 2026?

  1. In September 2026, Old El Paso overtook Mission to rank 3rd among tortillas worldwide, with 4.3% estimated Share of Search.

  2. In September 2026, Guerrero gained estimated Share of Search among tortillas worldwide, from 18% to 21.4%.

  3. In September 2026, Santa Maria lost estimated Share of Search among tortillas worldwide, from 73.7% to 71.5%.

  4. In September 2026, Mission lost estimated Share of Search among tortillas worldwide, from 3.8% to 2.1%.

How is Discovery measured?

Brandwave collects information about searches that people make online using Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • discovery tortilla

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How the Brand Demand Index is measured

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