Brandwave

How popular isRichmond in search?

In September 2026, there were an estimated 14.6K branded searches for Richmond worldwide which is down 16.8% over the last 12 months. Richmond holds 2% estimated Share of Search among veggie burger brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vivera50.5%
  2. Linda McCartney27.8%
  3. Beyond Meat10.1%
  4. Birds Eye8.3%
  5. Richmond2%
  6. Quorn1.4%
Richmond website (opens in a new tab)

Follow Richmond and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Richmond compete?

Richmond is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Veggie burger brands5th of 62%Shown below
Sausage brands2nd of 66%Show ranking
Bacon brands3rd of 30.3%Show ranking

Which veggie burger brands compete with Richmond?

Richmond against veggie burger brands worldwide, by month

Share of Search by month for Vivera, Linda McCartney, Beyond Meat, Birds Eye, Richmond. The figures are in the table below the chart.

View monthly share of search table
MonthViveraLinda McCartneyBeyond MeatBirds EyeRichmondQuorn
Oct 202527.6%15.2%50.5%4.5%1.3%0.91%
Nov 202537.4%20.7%25%13.7%1.8%1.5%
Dec 202541.7%28.1%18.7%8.4%2.1%1.1%
Jan 202642.8%28.8%15.6%8.6%2.1%2.1%
Feb 202638.5%31.7%17.3%9.5%1.8%1.3%
Mar 202637.1%37.4%13.6%9.1%1.8%1%
Apr 202645.9%25.2%16.8%9.2%1.9%1%
May 202642.6%35%12.7%7%1.7%0.94%
Jun 202646.5%31.2%11.4%7.6%1.9%1.3%
Jul 202649.4%27.3%12.1%8.1%2%1.1%
Aug 202648.9%26.9%14.6%6.6%2%1.1%
Sep 202650.5%27.8%10.1%8.3%2%1.4%

  1. 1.Vivera

    50.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Linda McCartney

    27.8%

    Held 2nd. 203K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Beyond Meat

    10.1%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -4.5 points.

  4. 4.Birds Eye

    8.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Richmond

    2%

    Held 5th. 14.4K estimated branded searches, -3.1% vs prior month. Share 0 points.

  6. 6.Quorn

    1.4%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare search popularity between Richmond and its closest rivals

Every comparison with Richmond

How has branded search demand for Richmond changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Richmond worldwide fell from 17.5K to 14.6K.
  • Across the 12 months ending September 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide increased from 1.3% to 2%.

How did search popularity change for veggie burger brands worldwide in September 2026?

  1. In September 2026, Birds Eye gained estimated Share of Search among veggie burger brands worldwide, from 6.6% to 8.3%.

  2. In September 2026, Vivera gained estimated Share of Search among veggie burger brands worldwide, from 48.9% to 50.5%.

  3. In September 2026, Linda McCartney gained estimated Share of Search among veggie burger brands worldwide, from 26.9% to 27.8%.

  4. In September 2026, Beyond Meat lost estimated Share of Search among veggie burger brands worldwide, from 14.6% to 10.1%.

  5. Estimated monthly branded searches for Quorn worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Richmond worldwide fell 16.6% over 12 measured months, from 17.3K to 14.4K in September 2026.

How is Richmond measured?

Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • richmond bacon
  • richmond burger
  • richmond sausage
  • richmond veggie

Do you work for Richmond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Richmond your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free