Brandwave

How popular isNewport in search?

In September 2026, there were an estimated 1.9K branded searches for Newport worldwide which is up 46.2% over the last 12 months. Newport holds 1.5% estimated Share of Search among trolling motors worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Watersnake58.5%
  2. Minn Kota32%
  3. Haswing2.8%
  4. MotorGuide2.8%
  5. Rhodan2.3%
  6. Newport1.5%
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Which trolling motors compete with Newport?

Newport against trolling motors worldwide, by month

Share of Search by month for Watersnake, Minn Kota, Haswing, MotorGuide, Rhodan, Newport. The figures are in the table below the chart.

View monthly share of search table
MonthWatersnakeMinn KotaHaswingMotorGuideRhodanNewport
Oct 202558.6%32.1%2.9%3.5%1.9%1%
Nov 202548.7%39.8%3.5%4.3%2.4%1.3%
Dec 202553.3%35.7%3.1%3.9%2.6%1.4%
Jan 202649.4%40.4%2.9%3.6%2.4%1.3%
Feb 202649.3%40.3%2.9%3.6%2.4%1.6%
Mar 202654.1%36.2%2.6%3.2%2.1%1.8%
Apr 202660%33%2%2.4%1.3%1.3%
May 202664%28.7%2.1%2.1%1.7%1.4%
Jun 202659.8%32.9%2%2.4%1.3%1.6%
Jul 202659.3%32.5%2.4%2.4%1.6%1.9%
Aug 202659.3%32.5%2.4%2.4%1.9%1.6%
Sep 202658.5%32%2.8%2.8%2.3%1.5%

  1. 1.Watersnake

    58.5%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  2. 2.Minn Kota

    32%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Haswing

    2.8%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.MotorGuide

    2.8%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Rhodan

    2.3%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Newport

    1.5%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Newport and its closest rivals

Every comparison with Newport

How has branded search demand for Newport changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Newport worldwide rose from 1.3K to 1.9K.
  • Across the 12 months ending September 2026, Newport’s estimated Share of Search among trolling motors worldwide held steady, from 1% to 1.5%.

How did search popularity change for trolling motors worldwide in September 2026?

  1. In September 2026, Watersnake lost estimated Share of Search among trolling motors worldwide, from 59.3% to 58.5%.

  2. Rhodan’s estimated Share of Search among trolling motors worldwide has gained ground for 3 months in a row, from 1.3% to 2.3% in September 2026.

  3. Estimated monthly branded searches for Newport worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  4. Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How is Newport measured?

Brandwave collects information about searches that people make online using Newport’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • newport trolling motor

Do you work for Newport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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