Haswing vs Newport:Which is more popular by branded search?
In August 2026, Haswing had more branded searches than Newport among trolling motors worldwide. Haswing was estimated to have 3.6K branded searches compared to Newport’s 2.4K, and held a 2.4% Share of Search versus Newport’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haswing or Newport?
Compare the trolling motors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haswing, Newport. The figures are in the table below the chart.
View monthly share of search table
| Month | Watersnake | Minn Kota | Haswing | MotorGuide | Rhodan | Newport |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 32.1% | 2.9% | 3.5% | 1.9% | 1% |
| Nov 2025 | 48.7% | 39.8% | 3.5% | 4.3% | 2.4% | 1.3% |
| Dec 2025 | 53.3% | 35.7% | 3.1% | 3.9% | 2.6% | 1.4% |
| Jan 2026 | 49.4% | 40.4% | 2.9% | 3.6% | 2.4% | 1.3% |
| Feb 2026 | 49.3% | 40.3% | 2.9% | 3.6% | 2.4% | 1.6% |
| Mar 2026 | 54.1% | 36.2% | 2.6% | 3.2% | 2.1% | 1.8% |
| Apr 2026 | 60% | 33% | 2% | 2.4% | 1.3% | 1.3% |
| May 2026 | 64% | 28.7% | 2.1% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 59.8% | 32.9% | 2% | 2.4% | 1.3% | 1.6% |
| Jul 2026 | 59.3% | 32.5% | 2.4% | 2.4% | 1.6% | 1.9% |
| Aug 2026 | 59.3% | 32.5% | 2.4% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haswing and Newport comparison changed over the last 12 months?
3 findings
- Haswing was ahead of Newport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haswing’s estimated Share of Search among trolling motors worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, Newport’s estimated Share of Search among trolling motors worldwide moved from 1% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 2.4K.
How did search popularity change for trolling motors worldwide in August 2026?
1 change
In August 2026, Newport fell from 5th to 6th among trolling motors worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Haswing’s and Newport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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