Brandwave

Trolling motors:Which brands are most popular in search?

In August 2026, Watersnake was the most searched among trolling motors worldwide, with an estimated 90.5K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Watersnake59.3%
  2. Minn Kota32.5%
  3. Haswing2.4%
  4. MotorGuide2.4%
  5. Rhodan1.9%
  6. Newport1.6%

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Share of SearchLeaderboard

Compare the trolling motors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trolling motors worldwide, by month

Share of Search by month for Watersnake, Minn Kota, Haswing, MotorGuide. The figures are in the table below the chart.

View monthly share of search table
MonthWatersnakeMinn KotaHaswingMotorGuideRhodanNewport
Oct 202558.6%32.1%2.9%3.5%1.9%1%
Nov 202548.7%39.8%3.5%4.3%2.4%1.3%
Dec 202553.3%35.7%3.1%3.9%2.6%1.4%
Jan 202649.4%40.4%2.9%3.6%2.4%1.3%
Feb 202649.3%40.3%2.9%3.6%2.4%1.6%
Mar 202654.1%36.2%2.6%3.2%2.1%1.8%
Apr 202660%33%2%2.4%1.3%1.3%
May 202664%28.7%2.1%2.1%1.7%1.4%
Jun 202659.8%32.9%2%2.4%1.3%1.6%
Jul 202659.3%32.5%2.4%2.4%1.6%1.9%
Aug 202659.3%32.5%2.4%2.4%1.9%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Watersnake

    59.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Minn Kota

    32.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Haswing

    2.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MotorGuide

    2.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rhodan

    1.9%

    Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

  6. 6.Newport

    1.6%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among trolling motors worldwide?

In August 2026, Watersnake was the most searched among trolling motors worldwide, with an estimated 90.5K branded searches and 59.3% estimated Share of Search within this set. Minn Kota is in 2nd place, 26.9 percentage points behind at 32.5% Share of Search.

Global trolling motors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Watersnake58.6% → 59.3%64%May 202648.7%Nov 20251st
Minn Kota32.1% → 32.5%40.4%Jan 202628.7%May 20262nd
Haswing2.9% → 2.4%3.5%Nov 20252%Jun 20264th → 3rd
MotorGuide3.5% → 2.4%4.3%Nov 20252.1%May 20263rd → 4th
Rhodan1.9%2.6%Dec 20251.3%Jun 20265th
Newport1% → 1.6%1.9%Jul 20261%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Watersnake’s estimated Share of Search among trolling motors worldwide increased from 58.6% to 59.3%.
  • Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide decreased from 3.5% to 2.4%.
  • Across the 11 months ending August 2026, Newport’s estimated Share of Search among trolling motors worldwide increased from 1% to 1.6%.
  • Across the 11 months ending August 2026, Watersnake’s estimated Share of Search among trolling motors worldwide peaked at 64% in May 2026 and was lowest at 48.7% in November 2025.
  • Across the 11 months ending August 2026, Minn Kota’s estimated Share of Search among trolling motors worldwide peaked at 40.4% in January 2026 and was lowest at 28.7% in May 2026.
  • Across the 11 months ending August 2026, Haswing’s estimated Share of Search among trolling motors worldwide peaked at 3.5% in November 2025 and was lowest at 2% in June 2026.
  • Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide peaked at 4.3% in November 2025 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, Rhodan’s estimated Share of Search among trolling motors worldwide peaked at 2.6% in December 2025 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, Haswing rose from 4th to 3rd among trolling motors worldwide.
  • Across the 11 months ending August 2026, MotorGuide fell from 3rd to 4th among trolling motors worldwide.
  • Across the 11 months ending August 2026, Minn Kota and Rhodan held steady: their estimated Share of Search among trolling motors worldwide each moved less than 0.5 percentage points.

How did search popularity change for trolling motors worldwide in August 2026?

  1. In August 2026, Rhodan rose from 6th to 5th among trolling motors worldwide.

  2. In August 2026, Newport fell from 5th to 6th among trolling motors worldwide.

  3. Estimated monthly branded searches for Watersnake worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Minn Kota worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  5. Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How the Brand Demand Index is measured

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