Brandwave

Minn Kota vs Watersnake:Which is more popular by branded search?

In August 2026, Watersnake had more branded searches than Minn Kota among trolling motors worldwide. Watersnake was estimated to have 90.5K branded searches compared to Minn Kota’s 49.5K, and held a 59.3% Share of Search versus Minn Kota’s 32.5%. These are worldwide searches for English-language branded terms.

Share of Search among trolling motors worldwide in August 2026Which is more popular in search, Minn Kota or Watersnake?
Minn Kota32.5%49.5K searches
vs
Watersnake59.3%90.5K searches

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Which is more popular in search, Minn Kota or Watersnake?

Compare the trolling motors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Minn Kota and Watersnake among trolling motors worldwide, by month

Share of Search by month for Watersnake, Minn Kota. The figures are in the table below the chart.

View monthly share of search table
MonthWatersnakeMinn KotaHaswingMotorGuideRhodanNewport
Oct 202558.6%32.1%2.9%3.5%1.9%1%
Nov 202548.7%39.8%3.5%4.3%2.4%1.3%
Dec 202553.3%35.7%3.1%3.9%2.6%1.4%
Jan 202649.4%40.4%2.9%3.6%2.4%1.3%
Feb 202649.3%40.3%2.9%3.6%2.4%1.6%
Mar 202654.1%36.2%2.6%3.2%2.1%1.8%
Apr 202660%33%2%2.4%1.3%1.3%
May 202664%28.7%2.1%2.1%1.7%1.4%
Jun 202659.8%32.9%2%2.4%1.3%1.6%
Jul 202659.3%32.5%2.4%2.4%1.6%1.9%
Aug 202659.3%32.5%2.4%2.4%1.9%1.6%
Sep 2026——————

How has the Minn Kota and Watersnake comparison changed over the last 12 months?

  • Watersnake was ahead of Minn Kota in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Minn Kota’s estimated Share of Search among trolling motors worldwide moved from 32.1% to 32.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Watersnake’s estimated Share of Search among trolling motors worldwide moved from 58.6% to 59.3%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for trolling motors worldwide in August 2026?

  1. Estimated monthly branded searches for Watersnake worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Minn Kota worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Minn Kota’s and Watersnake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Minn Kota

1 branded search term

  • minn kota

Watersnake

1 branded search term

  • watersnake

How the Brand Demand Index is measured

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