Brandwave

How popular isMinn Kota in search?

In August 2026, there were an estimated 49.5K branded searches for Minn Kota worldwide which is up 22.2% over the last 11 months. Minn Kota holds 32.5% estimated Share of Search among trolling motors worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Watersnake59.3%
  2. Minn Kota32.5%
  3. Haswing2.4%
  4. MotorGuide2.4%
  5. Rhodan1.9%
  6. Newport1.6%
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Which trolling motors compete with Minn Kota?

Minn Kota against trolling motors worldwide, by month

Share of Search by month for Watersnake, Minn Kota, Haswing, MotorGuide. The figures are in the table below the chart.

View monthly share of search table
MonthWatersnakeMinn KotaHaswingMotorGuideRhodanNewport
Oct 202558.6%32.1%2.9%3.5%1.9%1%
Nov 202548.7%39.8%3.5%4.3%2.4%1.3%
Dec 202553.3%35.7%3.1%3.9%2.6%1.4%
Jan 202649.4%40.4%2.9%3.6%2.4%1.3%
Feb 202649.3%40.3%2.9%3.6%2.4%1.6%
Mar 202654.1%36.2%2.6%3.2%2.1%1.8%
Apr 202660%33%2%2.4%1.3%1.3%
May 202664%28.7%2.1%2.1%1.7%1.4%
Jun 202659.8%32.9%2%2.4%1.3%1.6%
Jul 202659.3%32.5%2.4%2.4%1.6%1.9%
Aug 202659.3%32.5%2.4%2.4%1.9%1.6%
Sep 2026——————

  1. 1.Watersnake

    59.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Minn Kota

    32.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Haswing

    2.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MotorGuide

    2.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rhodan

    1.9%

    Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

  6. 6.Newport

    1.6%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

Compare search popularity between Minn Kota and its closest rivals

How has branded search demand for Minn Kota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Minn Kota worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Minn Kota’s estimated Share of Search among trolling motors worldwide peaked at 40.4% in January 2026 and was lowest at 28.7% in May 2026.

How did search popularity change for trolling motors worldwide in August 2026?

  1. In August 2026, Rhodan rose from 6th to 5th among trolling motors worldwide.

  2. In August 2026, Newport fell from 5th to 6th among trolling motors worldwide.

  3. Estimated monthly branded searches for Watersnake worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Minn Kota worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  5. Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Minn Kota measured?

Brandwave collects information about searches that people make online using Minn Kota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • minn kota

Do you work for Minn Kota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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