Minn Kota vs MotorGuide:Which is more popular by branded search?
In August 2026, Minn Kota had more branded searches than MotorGuide among trolling motors worldwide. Minn Kota was estimated to have 49.5K branded searches compared to MotorGuide’s 3.6K, and held a 32.5% Share of Search versus MotorGuide’s 2.4%. These are worldwide searches for English-language branded terms.
Follow Minn Kota vs MotorGuide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Minn Kota or MotorGuide?
Compare the trolling motors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Minn Kota, MotorGuide. The figures are in the table below the chart.
View monthly share of search table
| Month | Watersnake | Minn Kota | Haswing | MotorGuide | Rhodan | Newport |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 32.1% | 2.9% | 3.5% | 1.9% | 1% |
| Nov 2025 | 48.7% | 39.8% | 3.5% | 4.3% | 2.4% | 1.3% |
| Dec 2025 | 53.3% | 35.7% | 3.1% | 3.9% | 2.6% | 1.4% |
| Jan 2026 | 49.4% | 40.4% | 2.9% | 3.6% | 2.4% | 1.3% |
| Feb 2026 | 49.3% | 40.3% | 2.9% | 3.6% | 2.4% | 1.6% |
| Mar 2026 | 54.1% | 36.2% | 2.6% | 3.2% | 2.1% | 1.8% |
| Apr 2026 | 60% | 33% | 2% | 2.4% | 1.3% | 1.3% |
| May 2026 | 64% | 28.7% | 2.1% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 59.8% | 32.9% | 2% | 2.4% | 1.3% | 1.6% |
| Jul 2026 | 59.3% | 32.5% | 2.4% | 2.4% | 1.6% | 1.9% |
| Aug 2026 | 59.3% | 32.5% | 2.4% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Minn Kota and MotorGuide comparison changed over the last 12 months?
3 findings
- Minn Kota was ahead of MotorGuide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Minn Kota’s estimated Share of Search among trolling motors worldwide moved from 32.1% to 32.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for trolling motors worldwide in August 2026?
2 changes
Estimated monthly branded searches for Minn Kota worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Minn Kota’s and MotorGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minn Kota
1 branded search term
- minn kota
MotorGuide
1 branded search term
- motorguide
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.