Brandwave

How popular isPetSmart in search?

In September 2026, there were an estimated 6.1M branded searches for PetSmart worldwide which is down 18.2% over the last 12 months. PetSmart holds 49.1% estimated Share of Search among dog Grooming brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart49.1%
  2. Petco32.8%
  3. Groupon18%
  4. Aussie0.03%
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Which dog Grooming brands compete with PetSmart?

PetSmart against dog Grooming brands worldwide, by month

Share of Search by month for PetSmart, Petco, Groupon. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoGrouponAussie
Oct 202550.8%34%15.2%0.02%
Nov 202549.1%32.8%18%0.02%
Dec 202547.2%31.6%21.2%0.02%
Jan 202649.1%32.8%18%0.02%
Feb 202649.1%32.8%18%0.02%
Mar 202649.1%32.8%18%0.02%
Apr 202652.3%28.6%19.1%0.02%
May 202649.1%32.8%18%0.02%
Jun 202644.1%36.1%19.8%0.03%
Jul 202649.1%32.8%18%0.02%
Aug 202649.1%32.8%18%0.02%
Sep 202649.1%32.8%18%0.03%
  1. 1.PetSmart

    49.1%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Petco

    32.8%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Groupon

    18%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Aussie

    0.03%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PetSmart and its closest rivals

How has branded search demand for PetSmart changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PetSmart worldwide fell from 7.5M to 6.1M.
  • Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among dog Grooming brands worldwide decreased from 50.8% to 49.1%.
  • Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among dog Grooming brands worldwide peaked at 52.3% in April 2026 and was lowest at 44.1% in June 2026.

How did search popularity change for dog Grooming brands worldwide in September 2026?

  1. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Petco worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  3. Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

Where does PetSmart compete?

PetSmart is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prong Collar brands1st of 535.8%Show ranking
Koi brands2nd of 539.5%Show ranking
Cat Scratching Post brands1st of 640%Show ranking
Pet supply retailers1st of 542%Show ranking
Dog Pool brands1st of 642.8%Show ranking
Dog Backpack brands1st of 743%Show ranking
Cat Harness brands1st of 746.1%Show ranking
Puppy Pads brands1st of 846.6%Show ranking
Cat Scratcher brands1st of 746.6%Show ranking
Crate Cover brands1st of 646.8%Show ranking
Automatic cat feeder brands1st of 446.9%Show ranking
Dog Steps brands1st of 447.2%Show ranking
Cat Tower brands1st of 347.3%Show ranking
Dog Gates brands1st of 347.3%Show ranking
Dog Stairs brands1st of 347.3%Show ranking
Dog Grooming brands1st of 449.1%Shown above
Aquarium Heater brands1st of 653.3%Show ranking
Koi Fish brands1st of 459.4%Show ranking
Dog Nail Grinder brands1st of 567.6%Show ranking
Pet boarding services1st of 694.8%Show ranking

How is PetSmart measured?

Brandwave collects information about searches that people make online using PetSmart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petsmart

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How the Brand Demand Index is measured

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Is PetSmart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.