Brandwave

Glad vs PetSmart:Which is searched more?

In September 2026, PetSmart had more branded searches than Glad among puppy Pads brands worldwide. PetSmart was estimated to have 6.1M branded searches compared to Glad’s 2.4K, and held a 46.6% Share of Search versus Glad’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among puppy Pads brands worldwide in September 2026Which is more popular in search, Glad or PetSmart?
Glad0.02%2.4K searches
vs
PetSmart46.6%6.1M searches

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Which is more popular in search, Glad or PetSmart?

Compare the puppy pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glad and PetSmart among puppy Pads brands worldwide, by month

Share of Search by month for PetSmart, Glad. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyGiantArm and Hammer100%GladHartz
Oct 202546.6%31.2%20.9%1%0.29%0.05%0.01%<0.01%
Nov 202546.7%31.2%20.9%0.84%0.23%0.06%0.01%<0.01%
Dec 202546.7%31.2%20.9%0.84%0.23%0.05%0.01%<0.01%
Jan 202646.7%31.2%20.9%0.84%0.24%0.05%0.01%<0.01%
Feb 202644.5%29.8%24.4%0.98%0.27%0.07%0.01%<0.01%
Mar 202646.6%31.1%20.9%1%0.29%0.08%0.01%<0.01%
Apr 202649.3%26.9%22.1%1.3%0.3%0.09%0.01%<0.01%
May 202646.5%31.1%20.8%1.2%0.29%0.08%0.01%<0.01%
Jun 202641.6%34%22.8%1.1%0.32%0.11%0.01%<0.01%
Jul 202648.4%32.4%17.7%1.1%0.3%0.09%0.01%<0.01%
Aug 202646.6%31.1%20.9%1%0.29%0.07%0.01%<0.01%
Sep 202646.6%31.1%20.8%1%0.35%0.07%0.02%<0.01%

How has the Glad and PetSmart comparison changed over the last 12 months?

  • PetSmart was ahead of Glad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among puppy Pads brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among puppy Pads brands worldwide held steady at 46.6%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

How did search popularity change for puppy Pads brands worldwide in September 2026?

  1. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  2. Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

Other head-to-heads among puppy Pads brands

How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glad

1 branded search term

  • glad bags

PetSmart

1 branded search term

  • petsmart

How the Brand Demand Index is measured

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