Brandwave

Pet boarding services:Which brands are most popular in search?

In August 2026, PetSmart was the most searched among pet boarding services worldwide, with an estimated 7.5M branded searches and 95.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PetSmart95.1%
  2. TrustedHousesitters2.6%
  3. Fetch1.1%
  4. Camp Bow Wow0.94%
  5. Rover0.24%
  6. Wag0.06%

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Share of SearchLeaderboard

Compare the pet boarding services shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet boarding services worldwide, by month

Share of Search by month for PetSmart, TrustedHousesitters. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartTrustedHousesittersFetchCamp Bow WowRoverWag
Oct 202595.6%2.1%0.88%1.2%0.2%0.09%
Nov 202595.8%2.1%0.86%0.95%0.16%0.08%
Dec 202595.8%2.1%0.88%0.95%0.2%0.08%
Jan 202695.1%2.6%1.1%0.94%0.24%0.11%
Feb 202694.9%2.6%1.1%1.1%0.2%0.09%
Mar 202695%2.1%1.5%1.1%0.2%0.08%
Apr 202695.2%2.1%1.3%1.2%0.24%0.08%
May 202695.6%2.1%0.87%1.2%0.24%0.07%
Jun 202694.5%2.5%1.3%1.4%0.25%0.08%
Jul 202695.6%2.1%1.1%0.95%0.2%0.06%
Aug 202695.1%2.6%1.1%0.94%0.24%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PetSmart

    95.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.TrustedHousesitters

    2.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  3. 3.Fetch

    1.1%

    Held 3rd. 82.7K estimated branded searches, +0.35% vs prior month. Share 0 points.

  4. 4.Camp Bow Wow

    0.94%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rover

    0.24%

    Held 5th. 19.1K estimated branded searches, +20.9% vs prior month. Share 0 points.

  6. 6.Wag

    0.06%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet boarding services worldwide?

In August 2026, PetSmart was the most searched among pet boarding services worldwide, with an estimated 7.5M branded searches and 95.1% estimated Share of Search within this set. TrustedHousesitters is in 2nd place, 92.6 percentage points behind at 2.6% Share of Search.

Global pet boarding services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PetSmart95.6% → 95.1%95.8%Nov 202594.5%Jun 20261st
TrustedHousesitters2.1% → 2.6%2.6%Feb 20262.1%Mar 20262nd
Fetch0.88% → 1.1%1.5%Mar 20260.86%Nov 20254th → 3rd
Camp Bow Wow1.2% → 0.94%1.4%Jun 20260.94%Jan 20263rd → 4th
Rover0.2% → 0.24%0.25%Jun 20260.16%Nov 20255th
Wag0.09% → 0.06%0.11%Jan 20260.06%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, PetSmart’s estimated Share of Search among pet boarding services worldwide peaked at 95.8% in November 2025 and was lowest at 94.5% in June 2026.
  • Across the 11 months ending August 2026, Fetch rose from 4th to 3rd among pet boarding services worldwide.
  • Across the 11 months ending August 2026, Camp Bow Wow fell from 3rd to 4th among pet boarding services worldwide.
  • Across the 11 months ending August 2026, PetSmart, TrustedHousesitters, Rover and Wag held steady: their estimated Share of Search among pet boarding services worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet boarding services worldwide in August 2026?

  1. Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026.

  3. Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

  4. Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026.

  5. Estimated monthly branded searches for Camp Bow Wow worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

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