Brandwave

How popular isRover in search?

In August 2026, there were an estimated 19.1K branded searches for Rover worldwide which is up 21.8% over the last 11 months. Rover holds 0.24% estimated Share of Search among pet boarding services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PetSmart95.1%
  2. TrustedHousesitters2.6%
  3. Fetch1.1%
  4. Camp Bow Wow0.94%
  5. Rover0.24%
  6. Wag0.06%
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Which pet boarding services compete with Rover?

Rover against pet boarding services worldwide, by month

Share of Search by month for PetSmart, TrustedHousesitters, Rover. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartTrustedHousesittersFetchCamp Bow WowRoverWag
Oct 202595.6%2.1%0.88%1.2%0.2%0.09%
Nov 202595.8%2.1%0.86%0.95%0.16%0.08%
Dec 202595.8%2.1%0.88%0.95%0.2%0.08%
Jan 202695.1%2.6%1.1%0.94%0.24%0.11%
Feb 202694.9%2.6%1.1%1.1%0.2%0.09%
Mar 202695%2.1%1.5%1.1%0.2%0.08%
Apr 202695.2%2.1%1.3%1.2%0.24%0.08%
May 202695.6%2.1%0.87%1.2%0.24%0.07%
Jun 202694.5%2.5%1.3%1.4%0.25%0.08%
Jul 202695.6%2.1%1.1%0.95%0.2%0.06%
Aug 202695.1%2.6%1.1%0.94%0.24%0.06%
Sep 2026——————

  1. 1.PetSmart

    95.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.TrustedHousesitters

    2.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  3. 3.Fetch

    1.1%

    Held 3rd. 82.7K estimated branded searches, +0.35% vs prior month. Share 0 points.

  4. 4.Camp Bow Wow

    0.94%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rover

    0.24%

    Held 5th. 19.1K estimated branded searches, +20.9% vs prior month. Share 0 points.

  6. 6.Wag

    0.06%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share 0 points.

Compare search popularity between Rover and its closest rivals

How has branded search demand for Rover changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rover worldwide rose from 15.7K to 19.1K.
  • Across the 11 months ending August 2026, Rover’s estimated Share of Search among pet boarding services worldwide held steady, from 0.2% to 0.24%.

How did search popularity change for pet boarding services worldwide in August 2026?

  1. Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026.

  3. Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

  4. Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026.

  5. Estimated monthly branded searches for Camp Bow Wow worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Rover compete?

Rover is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet boarding services5th of 60.24%Shown above
Dog walking apps3rd of 611.4%Show ranking

How is Rover measured?

Brandwave collects information about searches that people make online using Rover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rover dog walking
  • rover pet care

Do you work for Rover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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