Dog walking apps:Which brands are most popular in search?
In August 2026, Fetch was the most searched among dog walking apps worldwide, with an estimated 82.7K branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the dog walking apps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fetch, Pawshake, Rover, Wag. The figures are in the table below the chart.
View monthly share of search table
| Month | Fetch | Pawshake | Rover | Wag | Barkly Pets | Holidog |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 30.6% | 11.9% | 5.5% | 0.13% | — |
| Nov 2025 | 52.8% | 32% | 10.1% | 5% | 0.11% | — |
| Dec 2025 | 52.5% | 30.8% | 11.8% | 4.8% | 0.11% | — |
| Jan 2026 | 55% | 26.8% | 12.6% | 5.6% | 0.09% | — |
| Feb 2026 | 53.2% | 31.8% | 10.2% | 4.7% | 0.11% | — |
| Mar 2026 | 62.2% | 26.1% | 8.3% | 3.3% | 0.09% | — |
| Apr 2026 | 59.9% | 24.6% | 11.6% | 3.8% | 0.09% | — |
| May 2026 | 47.7% | 34.8% | 13.4% | 3.9% | 0.18% | — |
| Jun 2026 | 53.5% | 32.3% | 10.5% | 3.6% | 0.17% | — |
| Jul 2026 | 50.3% | 37% | 9.7% | 2.9% | 0.13% | — |
| Aug 2026 | 49.5% | 36.2% | 11.4% | 2.7% | 0.19% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 82.7K | +0.35% | -0.9 points | |
| 2, held 2nd | 36.2% | 60.5K | 0% | -0.8 points | |
| 3, held 3rd | 11.4% | 19.1K | +20.9% | +1.8 points | |
| 4, held 4th | 2.7% | 4.5K | -6.3% | -0.2 points | |
| 5, held 5th | 0.19% | 320 | +52.4% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Fetch49.5%
Held 1st. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.9 points.
2.
Pawshake36.2%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Rover11.4%
Held 3rd. 19.1K estimated branded searches, +20.9% vs prior month. Share +1.8 points.
4.
Wag
2.7%
Held 4th. 4.5K estimated branded searches, -6.3% vs prior month. Share -0.2 points.
0.19%
Held 5th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.
—.
Holidog—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among dog walking apps worldwide?
5 brands
In August 2026, Fetch was the most searched among dog walking apps worldwide, with an estimated 82.7K branded searches and 49.5% estimated Share of Search within this set. Pawshake is in 2nd place, 13.3 percentage points behind at 36.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fetch | 51.9% → 49.5% | 62.2%Mar 2026 | 47.7%May 2026 | 1st |
| Pawshake | 30.6% → 36.2% | 37%Jul 2026 | 24.6%Apr 2026 | 2nd |
| Rover | 11.9% → 11.4% | 13.4%May 2026 | 8.3%Mar 2026 | 3rd |
| Wag | 5.5% → 2.7% | 5.6%Jan 2026 | 2.7%Aug 2026 | 4th |
 Barkly Pets | 0.13% → 0.19% | 0.19%Aug 2026 | 0.09%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide decreased from 51.9% to 49.5%.
- Across the 11 months ending August 2026, Pawshake’s estimated Share of Search among dog walking apps worldwide increased from 30.6% to 36.2%.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide decreased from 5.5% to 2.7%.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide peaked at 62.2% in March 2026 and was lowest at 47.7% in May 2026.
- Across the 11 months ending August 2026, Pawshake’s estimated Share of Search among dog walking apps worldwide peaked at 37% in July 2026 and was lowest at 24.6% in April 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among dog walking apps worldwide peaked at 13.4% in May 2026 and was lowest at 8.3% in March 2026.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide peaked at 5.6% in January 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, Rover, Barkly Pets and Holidog held steady: their estimated Share of Search among dog walking apps worldwide each moved less than 0.5 percentage points.
How did search popularity change for dog walking apps worldwide in August 2026?
5 changes
In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.
In August 2026, Fetch lost estimated Share of Search among dog walking apps worldwide, from 50.3% to 49.5%.
In August 2026, Pawshake lost estimated Share of Search among dog walking apps worldwide, from 37% to 36.2%.
Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.
Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
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