How popular isWag in search?
In August 2026, there were an estimated 4.5K branded searches for Wag worldwide which is down 38.4% over the last 11 months. Wag holds 2.7% estimated Share of Search among dog walking apps worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fetch49.5%
Pawshake36.2%
Rover11.4%Wag2.7%
Barkly Pets0.19%
Holidog—
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Which dog walking apps compete with Wag?
Share of Search by month for Fetch, Pawshake, Rover, Wag. The figures are in the table below the chart.
View monthly share of search table
| Month | Fetch | Pawshake | Rover | Wag | Barkly Pets | Holidog |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 30.6% | 11.9% | 5.5% | 0.13% | — |
| Nov 2025 | 52.8% | 32% | 10.1% | 5% | 0.11% | — |
| Dec 2025 | 52.5% | 30.8% | 11.8% | 4.8% | 0.11% | — |
| Jan 2026 | 55% | 26.8% | 12.6% | 5.6% | 0.09% | — |
| Feb 2026 | 53.2% | 31.8% | 10.2% | 4.7% | 0.11% | — |
| Mar 2026 | 62.2% | 26.1% | 8.3% | 3.3% | 0.09% | — |
| Apr 2026 | 59.9% | 24.6% | 11.6% | 3.8% | 0.09% | — |
| May 2026 | 47.7% | 34.8% | 13.4% | 3.9% | 0.18% | — |
| Jun 2026 | 53.5% | 32.3% | 10.5% | 3.6% | 0.17% | — |
| Jul 2026 | 50.3% | 37% | 9.7% | 2.9% | 0.13% | — |
| Aug 2026 | 49.5% | 36.2% | 11.4% | 2.7% | 0.19% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 82.7K | +0.35% | -0.9 points | |
| 2, held 2nd | 36.2% | 60.5K | 0% | -0.8 points | |
| 3, held 3rd | 11.4% | 19.1K | +20.9% | +1.8 points | |
| 4, held 4th | 2.7% | 4.5K | -6.3% | -0.2 points | |
| 5, held 5th | 0.19% | 320 | +52.4% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Fetch49.5%
Held 1st. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.9 points.
2.
Pawshake36.2%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Rover11.4%
Held 3rd. 19.1K estimated branded searches, +20.9% vs prior month. Share +1.8 points.
4.
2.7%
Held 4th. 4.5K estimated branded searches, -6.3% vs prior month. Share -0.2 points.
0.19%
Held 5th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.
—.
Holidog—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Wag and its closest rivals
How has branded search demand for Wag changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wag worldwide fell from 7.3K to 4.5K.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide decreased from 5.5% to 2.7%.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide peaked at 5.6% in January 2026 and was lowest at 2.7% in August 2026.
How did search popularity change for dog walking apps worldwide in August 2026?
5 changes
In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.
In August 2026, Fetch lost estimated Share of Search among dog walking apps worldwide, from 50.3% to 49.5%.
In August 2026, Pawshake lost estimated Share of Search among dog walking apps worldwide, from 37% to 36.2%.
Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.
Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026.
Where does Wag compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet boarding services | 6th of 6 | 0.06% | Show ranking |
| Dog walking apps | 4th of 6 | 2.7% | Shown above |
How is Wag measured?
Brandwave collects information about searches that people make online using Wag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- wag app
- wag dog walking
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Is Wag your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.