Brandwave

How popular isFetch in search?

In August 2026, there were an estimated 82.7K branded searches for Fetch worldwide which is up 20.4% over the last 11 months. Fetch holds 49.5% estimated Share of Search among dog walking apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fetch49.5%
  2. Pawshake36.2%
  3. Rover11.4%
  4. Wag2.7%
  5. Barkly Pets0.19%
  6. Holidog—
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Which dog walking apps compete with Fetch?

Fetch against dog walking apps worldwide, by month

Share of Search by month for Fetch, Pawshake, Rover, Wag. The figures are in the table below the chart.

View monthly share of search table
MonthFetchPawshakeRoverWagBarkly PetsHolidog
Oct 202551.9%30.6%11.9%5.5%0.13%—
Nov 202552.8%32%10.1%5%0.11%—
Dec 202552.5%30.8%11.8%4.8%0.11%—
Jan 202655%26.8%12.6%5.6%0.09%—
Feb 202653.2%31.8%10.2%4.7%0.11%—
Mar 202662.2%26.1%8.3%3.3%0.09%—
Apr 202659.9%24.6%11.6%3.8%0.09%—
May 202647.7%34.8%13.4%3.9%0.18%—
Jun 202653.5%32.3%10.5%3.6%0.17%—
Jul 202650.3%37%9.7%2.9%0.13%—
Aug 202649.5%36.2%11.4%2.7%0.19%—
Sep 2026——————

  1. 1.Fetch

    49.5%

    Held 1st. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.9 points.

  2. 2.Pawshake

    36.2%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Rover

    11.4%

    Held 3rd. 19.1K estimated branded searches, +20.9% vs prior month. Share +1.8 points.

  4. 4.Wag

    2.7%

    Held 4th. 4.5K estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  5. 5.Barkly Pets

    0.19%

    Held 5th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.

  6. —.Holidog

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Fetch and its closest rivals

How has branded search demand for Fetch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fetch worldwide rose from 68.7K to 82.7K.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide decreased from 51.9% to 49.5%.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide peaked at 62.2% in March 2026 and was lowest at 47.7% in May 2026.

How did search popularity change for dog walking apps worldwide in August 2026?

  1. In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.

  2. In August 2026, Fetch lost estimated Share of Search among dog walking apps worldwide, from 50.3% to 49.5%.

  3. In August 2026, Pawshake lost estimated Share of Search among dog walking apps worldwide, from 37% to 36.2%.

  4. Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.

  5. Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

Where does Fetch compete?

Fetch is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet boarding services3rd of 61.1%Show ranking
Pet insurance brands5th of 610.7%Show ranking
Pet insurance providers4th of 514.1%Show ranking
Dog walking apps1st of 649.5%Shown above

How is Fetch measured?

Brandwave collects information about searches that people make online using Fetch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • dog insurance fetch
  • fetch cat insurance
  • fetch dog insurance
  • fetch insurance
  • fetch pet insurance
  • fetchpet com
  • pet insurance fetch

Do you work for Fetch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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