Brandwave

Pet insurance providers:Which brands are most popular in search?

In August 2026, Trupanion was the most searched among pet insurance providers worldwide, with an estimated 198K branded searches and 33.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trupanion33.7%
  2. Embrace20.7%
  3. Pets Best17.7%
  4. Fetch14.1%
  5. Spot13.8%

Follow pet insurance providers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet insurance providers worldwide, by month

Share of Search by month for Trupanion, Embrace, Pets Best, Fetch, Spot. The figures are in the table below the chart.

View monthly share of search table
MonthTrupanionEmbracePets BestFetchSpot
Oct 202529.6%23.7%20.9%10.8%15%
Nov 202531.2%20.4%23.7%11.1%13.5%
Dec 202533.2%21.5%19.2%12%14.2%
Jan 202632%22.1%19.3%12.3%14.2%
Feb 202633.3%21.9%18.3%12%14.4%
Mar 202635%20.9%15.6%16.5%12%
Apr 202635.5%21.6%16.9%14.3%11.7%
May 202637.4%22.3%17.9%10.2%12.2%
Jun 202631.5%20.4%20.7%13.8%13.6%
Jul 202632%19.6%19.9%13.3%15.3%
Aug 202633.7%20.7%17.7%14.1%13.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Trupanion

    33.7%

    held 1st · 198K estimated branded searches · -0.05% vs prior month · +1.7 points

  2. 2.Embrace

    20.7%

    moved from 3rd to 2nd · 122K estimated branded searches · +0.05% vs prior month · +1.1 points

  3. 3.Pets Best

    17.7%

    moved from 2nd to 3rd · 104K estimated branded searches · -15.5% vs prior month · -2.2 points

  4. 4.Fetch

    14.1%

    moved from 5th to 4th · 82.7K estimated branded searches · +0.35% vs prior month · +0.8 points

  5. 5.Spot

    13.8%

    moved from 4th to 5th · 81.3K estimated branded searches · -14.3% vs prior month · -1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among pet insurance providers worldwide?

In August 2026, Trupanion was the most searched among pet insurance providers worldwide, with an estimated 198K branded searches and 33.7% estimated Share of Search within this set. Embrace is in 2nd place, 13 percentage points behind at 20.7% Share of Search.

Global pet insurance providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trupanion29.6% → 33.7%37.4%May 202629.6%Oct 20251st
Embrace23.7% → 20.7%23.7%Oct 202519.6%Jul 20262nd
Pets Best20.9% → 17.7%23.7%Nov 202515.6%Mar 20263rd
Fetch10.8% → 14.1%16.5%Mar 202610.2%May 20265th → 4th
Spot15% → 13.8%15.3%Jul 202611.7%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide increased from 29.6% to 33.7%.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide decreased from 23.7% to 20.7%.
  • Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide decreased from 20.9% to 17.7%.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide increased from 10.8% to 14.1%.
  • Across the 11 months ending August 2026, Spot’s estimated Share of Search among pet insurance providers worldwide decreased from 15% to 13.8%.
  • Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide peaked at 37.4% in May 2026 and was lowest at 29.6% in October 2025.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide peaked at 23.7% in October 2025 and was lowest at 19.6% in July 2026.
  • Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide peaked at 23.7% in November 2025 and was lowest at 15.6% in March 2026.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide peaked at 16.5% in March 2026 and was lowest at 10.2% in May 2026.
  • Across the 11 months ending August 2026, Spot’s estimated Share of Search among pet insurance providers worldwide peaked at 15.3% in July 2026 and was lowest at 11.7% in April 2026.
  • Across the 11 months ending August 2026, Fetch rose from 5th to 4th among pet insurance providers worldwide.
  • Across the 11 months ending August 2026, Spot fell from 4th to 5th among pet insurance providers worldwide.

How did search popularity change for pet insurance providers worldwide in August 2026?

  1. In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.

  2. In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.

  3. In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.

  4. In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.

  5. In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record