How popular isTrupanion in search?
In August 2026, there were an estimated 198K branded searches for Trupanion worldwide which is up 5.6% over the last 11 months. Trupanion holds 33.7% estimated Share of Search among pet insurance providers worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which pet insurance providers compete with Trupanion?
Share of Search by month for Trupanion, Embrace, Pets Best, Fetch, Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Embrace | Pets Best | Fetch | Spot |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 23.7% | 20.9% | 10.8% | 15% |
| Nov 2025 | 31.2% | 20.4% | 23.7% | 11.1% | 13.5% |
| Dec 2025 | 33.2% | 21.5% | 19.2% | 12% | 14.2% |
| Jan 2026 | 32% | 22.1% | 19.3% | 12.3% | 14.2% |
| Feb 2026 | 33.3% | 21.9% | 18.3% | 12% | 14.4% |
| Mar 2026 | 35% | 20.9% | 15.6% | 16.5% | 12% |
| Apr 2026 | 35.5% | 21.6% | 16.9% | 14.3% | 11.7% |
| May 2026 | 37.4% | 22.3% | 17.9% | 10.2% | 12.2% |
| Jun 2026 | 31.5% | 20.4% | 20.7% | 13.8% | 13.6% |
| Jul 2026 | 32% | 19.6% | 19.9% | 13.3% | 15.3% |
| Aug 2026 | 33.7% | 20.7% | 17.7% | 14.1% | 13.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.7% | 198K | -0.05% | +1.7 points | |
| 2, moved from 3rd to 2nd | 20.7% | 122K | +0.05% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.7% | 104K | -15.5% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 14.1% | 82.7K | +0.35% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.8% | 81.3K | -14.3% | -1.5 pointsmoved from 4th to 5th |
33.7%
held 1st · 198K estimated branded searches · -0.05% vs prior month · +1.7 points
2.
Embrace
20.7%
moved from 3rd to 2nd · 122K estimated branded searches · +0.05% vs prior month · +1.1 points
17.7%
moved from 2nd to 3rd · 104K estimated branded searches · -15.5% vs prior month · -2.2 points
4.
Fetch14.1%
moved from 5th to 4th · 82.7K estimated branded searches · +0.35% vs prior month · +0.8 points
5.
Spot
13.8%
moved from 4th to 5th · 81.3K estimated branded searches · -14.3% vs prior month · -1.5 points
Compare search popularity between Trupanion and its closest rivals
How has branded search demand for Trupanion changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trupanion worldwide rose from 188K to 198K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide increased from 29.6% to 33.7%.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide peaked at 37.4% in May 2026 and was lowest at 29.6% in October 2025.
How did search popularity change for pet insurance providers worldwide in August 2026?
5 changes
In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.
In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.
In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.
In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%.
How is Trupanion measured?
Brandwave collects information about searches that people make online using Trupanion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- cat insurance trupanion
- dog insurance trupanion
- pet insurance trupanion
- trupanion
- trupanion cat insurance
- trupanion com
- trupanion insurance
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Is Trupanion your brand?
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