Embrace vs Trupanion:Which is more popular by branded search?
In August 2026, Trupanion had more branded searches than Embrace among pet insurance providers worldwide. Trupanion was estimated to have 198K branded searches compared to Embrace’s 122K, and held a 33.7% Share of Search versus Embrace’s 20.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Embrace or Trupanion?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trupanion, Embrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Embrace | Pets Best | Fetch | Spot |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 23.7% | 20.9% | 10.8% | 15% |
| Nov 2025 | 31.2% | 20.4% | 23.7% | 11.1% | 13.5% |
| Dec 2025 | 33.2% | 21.5% | 19.2% | 12% | 14.2% |
| Jan 2026 | 32% | 22.1% | 19.3% | 12.3% | 14.2% |
| Feb 2026 | 33.3% | 21.9% | 18.3% | 12% | 14.4% |
| Mar 2026 | 35% | 20.9% | 15.6% | 16.5% | 12% |
| Apr 2026 | 35.5% | 21.6% | 16.9% | 14.3% | 11.7% |
| May 2026 | 37.4% | 22.3% | 17.9% | 10.2% | 12.2% |
| Jun 2026 | 31.5% | 20.4% | 20.7% | 13.8% | 13.6% |
| Jul 2026 | 32% | 19.6% | 19.9% | 13.3% | 15.3% |
| Aug 2026 | 33.7% | 20.7% | 17.7% | 14.1% | 13.8% |
| Sep 2026 | — | — | — | — | — |
How has the Embrace and Trupanion comparison changed over the last 12 months?
3 findings
- Trupanion was ahead of Embrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide moved from 23.7% to 20.7%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide moved from 29.6% to 33.7%, and its estimated monthly branded searches moved from 188K to 198K.
How did search popularity change for pet insurance providers worldwide in August 2026?
2 changes
In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Embrace
5 branded search terms
- cat insurance embrace
- dog insurance embrace
- embrace cat insurance
- embrace pet insurance
- embracepetinsurance com
Trupanion
7 branded search terms
- cat insurance trupanion
- dog insurance trupanion
- pet insurance trupanion
- trupanion
- trupanion cat insurance
- trupanion com
- trupanion insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.