How popular isEmbrace in search?
In August 2026, there were an estimated 122K branded searches for Embrace worldwide which is down 18.9% over the last 11 months. Embrace holds 20.7% estimated Share of Search among pet insurance providers worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which pet insurance providers compete with Embrace?
Share of Search by month for Trupanion, Embrace, Pets Best, Fetch, Spot. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Embrace | Pets Best | Fetch | Spot |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 23.7% | 20.9% | 10.8% | 15% |
| Nov 2025 | 31.2% | 20.4% | 23.7% | 11.1% | 13.5% |
| Dec 2025 | 33.2% | 21.5% | 19.2% | 12% | 14.2% |
| Jan 2026 | 32% | 22.1% | 19.3% | 12.3% | 14.2% |
| Feb 2026 | 33.3% | 21.9% | 18.3% | 12% | 14.4% |
| Mar 2026 | 35% | 20.9% | 15.6% | 16.5% | 12% |
| Apr 2026 | 35.5% | 21.6% | 16.9% | 14.3% | 11.7% |
| May 2026 | 37.4% | 22.3% | 17.9% | 10.2% | 12.2% |
| Jun 2026 | 31.5% | 20.4% | 20.7% | 13.8% | 13.6% |
| Jul 2026 | 32% | 19.6% | 19.9% | 13.3% | 15.3% |
| Aug 2026 | 33.7% | 20.7% | 17.7% | 14.1% | 13.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.7% | 198K | -0.05% | +1.7 points | |
| 2, moved from 3rd to 2nd | 20.7% | 122K | +0.05% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.7% | 104K | -15.5% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 14.1% | 82.7K | +0.35% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.8% | 81.3K | -14.3% | -1.5 pointsmoved from 4th to 5th |
33.7%
held 1st · 198K estimated branded searches · -0.05% vs prior month · +1.7 points
2.
Embrace
20.7%
moved from 3rd to 2nd · 122K estimated branded searches · +0.05% vs prior month · +1.1 points
17.7%
moved from 2nd to 3rd · 104K estimated branded searches · -15.5% vs prior month · -2.2 points
4.
Fetch14.1%
moved from 5th to 4th · 82.7K estimated branded searches · +0.35% vs prior month · +0.8 points
5.
Spot
13.8%
moved from 4th to 5th · 81.3K estimated branded searches · -14.3% vs prior month · -1.5 points
Compare search popularity between Embrace and its closest rivals
How has branded search demand for Embrace changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Embrace worldwide fell from 150K to 122K.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide decreased from 23.7% to 20.7%.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide peaked at 23.7% in October 2025 and was lowest at 19.6% in July 2026.
How did search popularity change for pet insurance providers worldwide in August 2026?
5 changes
In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.
In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.
In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.
In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%.
How is Embrace measured?
Brandwave collects information about searches that people make online using Embrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- cat insurance embrace
- dog insurance embrace
- embrace cat insurance
- embrace pet insurance
- embracepetinsurance com
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Is Embrace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.