Embrace vs Fetch:Which is more popular by branded search?
In August 2026, Embrace had more branded searches than Fetch among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Fetch’s 82.7K, and held a 20.7% Share of Search versus Fetch’s 14.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Embrace or Fetch?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embrace, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Embrace | Pets Best | Fetch | Spot |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 23.7% | 20.9% | 10.8% | 15% |
| Nov 2025 | 31.2% | 20.4% | 23.7% | 11.1% | 13.5% |
| Dec 2025 | 33.2% | 21.5% | 19.2% | 12% | 14.2% |
| Jan 2026 | 32% | 22.1% | 19.3% | 12.3% | 14.2% |
| Feb 2026 | 33.3% | 21.9% | 18.3% | 12% | 14.4% |
| Mar 2026 | 35% | 20.9% | 15.6% | 16.5% | 12% |
| Apr 2026 | 35.5% | 21.6% | 16.9% | 14.3% | 11.7% |
| May 2026 | 37.4% | 22.3% | 17.9% | 10.2% | 12.2% |
| Jun 2026 | 31.5% | 20.4% | 20.7% | 13.8% | 13.6% |
| Jul 2026 | 32% | 19.6% | 19.9% | 13.3% | 15.3% |
| Aug 2026 | 33.7% | 20.7% | 17.7% | 14.1% | 13.8% |
| Sep 2026 | — | — | — | — | — |
How has the Embrace and Fetch comparison changed over the last 12 months?
3 findings
- Embrace was ahead of Fetch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide moved from 23.7% to 20.7%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide moved from 10.8% to 14.1%, and its estimated monthly branded searches moved from 68.7K to 82.7K.
How did search popularity change for pet insurance providers worldwide in August 2026?
2 changes
In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Fetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.