Embrace vs Pets Best:Which is more popular by branded search?
In August 2026, Embrace had more branded searches than Pets Best among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Pets Best’s 104K, and held a 20.7% Share of Search versus Pets Best’s 17.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Embrace or Pets Best?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embrace, Pets Best. The figures are in the table below the chart.
View monthly share of search table
| Month | Trupanion | Embrace | Pets Best | Fetch | Spot |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 23.7% | 20.9% | 10.8% | 15% |
| Nov 2025 | 31.2% | 20.4% | 23.7% | 11.1% | 13.5% |
| Dec 2025 | 33.2% | 21.5% | 19.2% | 12% | 14.2% |
| Jan 2026 | 32% | 22.1% | 19.3% | 12.3% | 14.2% |
| Feb 2026 | 33.3% | 21.9% | 18.3% | 12% | 14.4% |
| Mar 2026 | 35% | 20.9% | 15.6% | 16.5% | 12% |
| Apr 2026 | 35.5% | 21.6% | 16.9% | 14.3% | 11.7% |
| May 2026 | 37.4% | 22.3% | 17.9% | 10.2% | 12.2% |
| Jun 2026 | 31.5% | 20.4% | 20.7% | 13.8% | 13.6% |
| Jul 2026 | 32% | 19.6% | 19.9% | 13.3% | 15.3% |
| Aug 2026 | 33.7% | 20.7% | 17.7% | 14.1% | 13.8% |
| Sep 2026 | — | — | — | — | — |
How has the Embrace and Pets Best comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Pets Best took it in November 2025, Embrace took it in December 2025, Pets Best took it in June 2026, Embrace took it in August 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide moved from 23.7% to 20.7%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 132K to 104K.
How did search popularity change for pet insurance providers worldwide in August 2026?
2 changes
In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Pets Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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