Brandwave

Pet insurance brands:Which brands are most popular in search?

Nationwide and Trupanion share the highest estimated Share of Search among pet insurance brands worldwide, at 26.1% and 25.7% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nationwide26.1%
  2. Trupanion25.7%
  3. Lemonade17.5%
  4. Embrace15.8%
  5. Fetch10.7%
  6. Healthy Paws4.3%

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Share of SearchLeaderboard

Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet insurance brands worldwide, by month

Share of Search by month for Nationwide, Trupanion, Lemonade, Embrace, Fetch, Healthy Paws. The figures are in the table below the chart.

View monthly share of search table
MonthNationwideTrupanionLemonadeEmbraceFetchHealthy Paws
Oct 202529.4%22.4%16.1%17.9%8.2%5.9%
Nov 202527.6%25.7%15.1%16.8%9.2%5.6%
Dec 202527.4%26%15%16.8%9.4%5.5%
Jan 202624.1%25.9%16.2%17.9%10%5.9%
Feb 202627.5%25.7%15%16.9%9.3%5.5%
Mar 202622.5%27.9%15.1%16.7%13.2%4.5%
Apr 202620.2%30%13.5%18.2%12%6.1%
May 202620.4%31%16.7%18.4%8.4%5%
Jun 202622.5%25.7%18.4%16.6%11.2%5.5%
Jul 202622.4%27%18.4%16.5%11.2%4.5%
Aug 202626.1%25.7%17.5%15.8%10.7%4.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nationwide

    26.1%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.

  2. 2.Trupanion

    25.7%

    Moved from 1st to 2nd. 198K estimated branded searches, -0.05% vs prior month. Share -1.3 points.

  3. 3.Lemonade

    17.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Embrace

    15.8%

    Held 4th. 122K estimated branded searches, +0.05% vs prior month. Share -0.8 points.

  5. 5.Fetch

    10.7%

    Held 5th. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.5 points.

  6. 6.Healthy Paws

    4.3%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet insurance brands worldwide?

Nationwide and Trupanion share the highest estimated Share of Search among pet insurance brands worldwide, at 26.1% and 25.7% in August 2026.

Global pet insurance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nationwide29.4% → 26.1%29.4%Oct 202520.2%Apr 20261st
Trupanion22.4% → 25.7%31%May 202622.4%Oct 20252nd
Lemonade16.1% → 17.5%18.4%Jun 202613.5%Apr 20264th → 3rd
Embrace17.9% → 15.8%18.4%May 202615.8%Aug 20263rd → 4th
Fetch8.2% → 10.7%13.2%Mar 20268.2%Oct 20255th
Healthy Paws5.9% → 4.3%6.1%Apr 20264.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide decreased from 29.4% to 26.1%.
  • Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide increased from 22.4% to 25.7%.
  • Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide increased from 16.1% to 17.5%.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide decreased from 17.9% to 15.8%.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance brands worldwide increased from 8.2% to 10.7%.
  • Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide decreased from 5.9% to 4.3%.
  • Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide peaked at 29.4% in October 2025 and was lowest at 20.2% in April 2026.
  • Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide peaked at 31% in May 2026 and was lowest at 22.4% in October 2025.
  • Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in June 2026 and was lowest at 13.5% in April 2026.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in May 2026 and was lowest at 15.8% in August 2026.
  • Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance brands worldwide peaked at 13.2% in March 2026 and was lowest at 8.2% in October 2025.
  • Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide peaked at 6.1% in April 2026 and was lowest at 4.3% in August 2026.
  • Across the 11 months ending August 2026, Lemonade rose from 4th to 3rd among pet insurance brands worldwide.
  • Across the 11 months ending August 2026, Embrace fell from 3rd to 4th among pet insurance brands worldwide.

How did search popularity change for pet insurance brands worldwide in August 2026?

  1. In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.

  2. In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.

  3. In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.

  4. In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.

  5. Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

  6. Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

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