How popular isHealthy Paws in search?
In August 2026, there were an estimated 33.1K branded searches for Healthy Paws worldwide which is down 33.1% over the last 11 months. Healthy Paws holds 4.3% estimated Share of Search among pet insurance brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nationwide26.1%
Trupanion25.7%
Lemonade17.5%Embrace15.8%
Fetch10.7%
Healthy Paws4.3%
Follow Healthy Paws and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet insurance brands compete with Healthy Paws?
Share of Search by month for Nationwide, Trupanion, Lemonade, Embrace, Fetch, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Trupanion | Lemonade | Embrace | Fetch | Healthy Paws |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 22.4% | 16.1% | 17.9% | 8.2% | 5.9% |
| Nov 2025 | 27.6% | 25.7% | 15.1% | 16.8% | 9.2% | 5.6% |
| Dec 2025 | 27.4% | 26% | 15% | 16.8% | 9.4% | 5.5% |
| Jan 2026 | 24.1% | 25.9% | 16.2% | 17.9% | 10% | 5.9% |
| Feb 2026 | 27.5% | 25.7% | 15% | 16.9% | 9.3% | 5.5% |
| Mar 2026 | 22.5% | 27.9% | 15.1% | 16.7% | 13.2% | 4.5% |
| Apr 2026 | 20.2% | 30% | 13.5% | 18.2% | 12% | 6.1% |
| May 2026 | 20.4% | 31% | 16.7% | 18.4% | 8.4% | 5% |
| Jun 2026 | 22.5% | 25.7% | 18.4% | 16.6% | 11.2% | 5.5% |
| Jul 2026 | 22.4% | 27% | 18.4% | 16.5% | 11.2% | 4.5% |
| Aug 2026 | 26.1% | 25.7% | 17.5% | 15.8% | 10.7% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.1% | 201K | +21.8% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.7% | 198K | -0.05% | -1.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.5% | 135K | 0% | -0.9 points | |
| 4, held 4th | 15.8% | 122K | +0.05% | -0.8 points | |
| 5, held 5th | 10.7% | 82.7K | +0.35% | -0.5 points | |
| 6, held 6th | 4.3% | 33.1K | 0% | -0.2 points |
26.1%
Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.
25.7%
Moved from 1st to 2nd. 198K estimated branded searches, -0.05% vs prior month. Share -1.3 points.
3.
Lemonade17.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
15.8%
Held 4th. 122K estimated branded searches, +0.05% vs prior month. Share -0.8 points.
5.
Fetch10.7%
Held 5th. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.5 points.
4.3%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Healthy Paws and its closest rivals
How has branded search demand for Healthy Paws changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Healthy Paws worldwide fell from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide decreased from 5.9% to 4.3%.
- Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide peaked at 6.1% in April 2026 and was lowest at 4.3% in August 2026.
How did search popularity change for pet insurance brands worldwide in August 2026?
6 changes
In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.
In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.
In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.
Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.
Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
How is Healthy Paws measured?
Brandwave collects information about searches that people make online using Healthy Paws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- healthy paws
Do you work for Healthy Paws? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Healthy Paws your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.