Healthy Paws vs Trupanion:Which is more popular by branded search?
In August 2026, Trupanion had more branded searches than Healthy Paws among pet insurance brands worldwide. Trupanion was estimated to have 198K branded searches compared to Healthy Paws’ 33.1K, and held a 25.7% Share of Search versus Healthy Paws’ 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Healthy Paws or Trupanion?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trupanion, Healthy Paws. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Trupanion | Lemonade | Embrace | Fetch | Healthy Paws |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 22.4% | 16.1% | 17.9% | 8.2% | 5.9% |
| Nov 2025 | 27.6% | 25.7% | 15.1% | 16.8% | 9.2% | 5.6% |
| Dec 2025 | 27.4% | 26% | 15% | 16.8% | 9.4% | 5.5% |
| Jan 2026 | 24.1% | 25.9% | 16.2% | 17.9% | 10% | 5.9% |
| Feb 2026 | 27.5% | 25.7% | 15% | 16.9% | 9.3% | 5.5% |
| Mar 2026 | 22.5% | 27.9% | 15.1% | 16.7% | 13.2% | 4.5% |
| Apr 2026 | 20.2% | 30% | 13.5% | 18.2% | 12% | 6.1% |
| May 2026 | 20.4% | 31% | 16.7% | 18.4% | 8.4% | 5% |
| Jun 2026 | 22.5% | 25.7% | 18.4% | 16.6% | 11.2% | 5.5% |
| Jul 2026 | 22.4% | 27% | 18.4% | 16.5% | 11.2% | 4.5% |
| Aug 2026 | 26.1% | 25.7% | 17.5% | 15.8% | 10.7% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Healthy Paws and Trupanion comparison changed over the last 12 months?
3 findings
- Trupanion was ahead of Healthy Paws in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Healthy Paws’ estimated Share of Search among pet insurance brands worldwide moved from 5.9% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide moved from 22.4% to 25.7%, and its estimated monthly branded searches moved from 188K to 198K.
How did search popularity change for pet insurance brands worldwide in August 2026?
3 changes
In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.
Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Healthy Paws’ and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Healthy Paws
1 branded search term
- healthy paws
Trupanion
7 branded search terms
- cat insurance trupanion
- dog insurance trupanion
- pet insurance trupanion
- trupanion
- trupanion cat insurance
- trupanion com
- trupanion insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.