Brandwave

How popular isEmbrace in search?

In August 2026, there were an estimated 122K branded searches for Embrace worldwide which is down 18.9% over the last 11 months. Embrace holds 15.8% estimated Share of Search among pet insurance brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nationwide26.1%
  2. Trupanion25.7%
  3. Lemonade17.5%
  4. Embrace15.8%
  5. Fetch10.7%
  6. Healthy Paws4.3%
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Which pet insurance brands compete with Embrace?

Embrace against pet insurance brands worldwide, by month

Share of Search by month for Nationwide, Trupanion, Lemonade, Embrace, Fetch, Healthy Paws. The figures are in the table below the chart.

View monthly share of search table
MonthNationwideTrupanionLemonadeEmbraceFetchHealthy Paws
Oct 202529.4%22.4%16.1%17.9%8.2%5.9%
Nov 202527.6%25.7%15.1%16.8%9.2%5.6%
Dec 202527.4%26%15%16.8%9.4%5.5%
Jan 202624.1%25.9%16.2%17.9%10%5.9%
Feb 202627.5%25.7%15%16.9%9.3%5.5%
Mar 202622.5%27.9%15.1%16.7%13.2%4.5%
Apr 202620.2%30%13.5%18.2%12%6.1%
May 202620.4%31%16.7%18.4%8.4%5%
Jun 202622.5%25.7%18.4%16.6%11.2%5.5%
Jul 202622.4%27%18.4%16.5%11.2%4.5%
Aug 202626.1%25.7%17.5%15.8%10.7%4.3%
Sep 2026——————

  1. 1.Nationwide

    26.1%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.

  2. 2.Trupanion

    25.7%

    Moved from 1st to 2nd. 198K estimated branded searches, -0.05% vs prior month. Share -1.3 points.

  3. 3.Lemonade

    17.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Embrace

    15.8%

    Held 4th. 122K estimated branded searches, +0.05% vs prior month. Share -0.8 points.

  5. 5.Fetch

    10.7%

    Held 5th. 82.7K estimated branded searches, +0.35% vs prior month. Share -0.5 points.

  6. 6.Healthy Paws

    4.3%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Embrace and its closest rivals

How has branded search demand for Embrace changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Embrace worldwide fell from 150K to 122K.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide decreased from 17.9% to 15.8%.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in May 2026 and was lowest at 15.8% in August 2026.
  • Across the 11 months ending August 2026, Embrace fell from 3rd to 4th among pet insurance brands worldwide.

How did search popularity change for pet insurance brands worldwide in August 2026?

  1. In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.

  2. In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.

  3. In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.

  4. In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.

  5. Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

  6. Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does Embrace compete?

Embrace is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crash reporting platforms2nd of 510.5%Show ranking
Pet insurance brands4th of 615.8%Shown above
Pet insurance providers2nd of 520.7%Show ranking

How is Embrace measured?

Brandwave collects information about searches that people make online using Embrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cat insurance embrace
  • dog insurance embrace
  • embrace cat insurance
  • embrace pet insurance
  • embracepetinsurance com

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How the Brand Demand Index is measured

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