Embrace vs Nationwide:Which is more popular by branded search?
In August 2026, Nationwide had more branded searches than Embrace among pet insurance brands worldwide. Nationwide was estimated to have 201K branded searches compared to Embrace’s 122K, and held a 26.1% Share of Search versus Embrace’s 15.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Embrace or Nationwide?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nationwide, Embrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Trupanion | Lemonade | Embrace | Fetch | Healthy Paws |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 22.4% | 16.1% | 17.9% | 8.2% | 5.9% |
| Nov 2025 | 27.6% | 25.7% | 15.1% | 16.8% | 9.2% | 5.6% |
| Dec 2025 | 27.4% | 26% | 15% | 16.8% | 9.4% | 5.5% |
| Jan 2026 | 24.1% | 25.9% | 16.2% | 17.9% | 10% | 5.9% |
| Feb 2026 | 27.5% | 25.7% | 15% | 16.9% | 9.3% | 5.5% |
| Mar 2026 | 22.5% | 27.9% | 15.1% | 16.7% | 13.2% | 4.5% |
| Apr 2026 | 20.2% | 30% | 13.5% | 18.2% | 12% | 6.1% |
| May 2026 | 20.4% | 31% | 16.7% | 18.4% | 8.4% | 5% |
| Jun 2026 | 22.5% | 25.7% | 18.4% | 16.6% | 11.2% | 5.5% |
| Jul 2026 | 22.4% | 27% | 18.4% | 16.5% | 11.2% | 4.5% |
| Aug 2026 | 26.1% | 25.7% | 17.5% | 15.8% | 10.7% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Embrace and Nationwide comparison changed over the last 12 months?
3 findings
- Nationwide was ahead of Embrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide moved from 17.9% to 15.8%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide moved from 29.4% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for pet insurance brands worldwide in August 2026?
2 changes
In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Embrace
5 branded search terms
- cat insurance embrace
- dog insurance embrace
- embrace cat insurance
- embrace pet insurance
- embracepetinsurance com
Nationwide
1 branded search term
- nationwide insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.