Brandwave

How popular isEmbrace in search?

In August 2026, there were an estimated 122K branded searches for Embrace worldwide which is down 18.9% over the last 11 months. Embrace holds 10.5% estimated Share of Search among crash reporting platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sentry87.4%
  2. Embrace10.5%
  3. Bugsnag1.1%
  4. Crashlytics0.86%
  5. Instabug0.16%
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Which crash reporting platforms compete with Embrace?

Embrace against crash reporting platforms worldwide, by month

Share of Search by month for Sentry, Embrace. The figures are in the table below the chart.

View monthly share of search table
MonthSentryEmbraceBugsnagCrashlyticsInstabug
Oct 202568%27.1%1.8%2.2%0.8%
Nov 202567.6%26.8%2.2%2.6%0.79%
Dec 202567.8%27.2%2.2%2.2%0.64%
Jan 202672.6%23.6%1.3%1.9%0.57%
Feb 202672.1%23.7%1.1%2.3%0.84%
Mar 202668.9%27.2%1.2%2.2%0.53%
Apr 202668.9%27.2%1.2%2.2%0.53%
May 202673.4%23.7%0.9%1.6%0.38%
Jun 202671.8%23.1%2.4%2.3%0.36%
Jul 202679.7%17.3%1%1.7%0.27%
Aug 202687.4%10.5%1.1%0.86%0.16%
Sep 2026—————

  1. 1.Sentry

    87.4%

    Held 1st. 1M estimated branded searches, +80.4% vs prior month. Share +7.7 points.

  2. 2.Embrace

    10.5%

    Held 2nd. 122K estimated branded searches, +0.05% vs prior month. Share -6.8 points.

  3. 3.Bugsnag

    1.1%

    Moved from 4th to 3rd. 12.4K estimated branded searches, +76.7% vs prior month. Share +0.1 points.

  4. 4.Crashlytics

    0.86%

    Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Instabug

    0.16%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Embrace and its closest rivals

How has branded search demand for Embrace changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Embrace worldwide fell from 150K to 122K.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among crash reporting platforms worldwide decreased from 27.1% to 10.5%.
  • Across the 11 months ending August 2026, Embrace’s estimated Share of Search among crash reporting platforms worldwide peaked at 27.2% in December 2025 and was lowest at 10.5% in August 2026.

How did search popularity change for crash reporting platforms worldwide in August 2026?

  1. In August 2026, Sentry gained estimated Share of Search among crash reporting platforms worldwide, from 79.7% to 87.4%.

  2. In August 2026, Embrace lost estimated Share of Search among crash reporting platforms worldwide, from 17.3% to 10.5%.

  3. In August 2026, Crashlytics lost estimated Share of Search among crash reporting platforms worldwide, from 1.7% to 0.86%.

  4. In August 2026, Bugsnag rose from 4th to 3rd among crash reporting platforms worldwide.

  5. Estimated monthly branded searches for Instabug worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

Where does Embrace compete?

Embrace is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crash reporting platforms2nd of 510.5%Shown above
Pet insurance brands4th of 615.8%Show ranking
Pet insurance providers2nd of 520.7%Show ranking

How is Embrace measured?

Brandwave collects information about searches that people make online using Embrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cat insurance embrace
  • dog insurance embrace
  • embrace cat insurance
  • embrace pet insurance
  • embracepetinsurance com

Do you work for Embrace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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