How popular isBugsnag in search?
In August 2026, there were an estimated 12.4K branded searches for Bugsnag worldwide which is up 22.1% over the last 11 months. Bugsnag holds 1.1% estimated Share of Search among crash reporting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sentry87.4%
Embrace10.5%
Bugsnag1.1%
Crashlytics0.86%
Instabug0.16%
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Which crash reporting platforms compete with Bugsnag?
Share of Search by month for Sentry, Embrace, Bugsnag. The figures are in the table below the chart.
View monthly share of search table
| Month | Sentry | Embrace | Bugsnag | Crashlytics | Instabug |
|---|---|---|---|---|---|
| Oct 2025 | 68% | 27.1% | 1.8% | 2.2% | 0.8% |
| Nov 2025 | 67.6% | 26.8% | 2.2% | 2.6% | 0.79% |
| Dec 2025 | 67.8% | 27.2% | 2.2% | 2.2% | 0.64% |
| Jan 2026 | 72.6% | 23.6% | 1.3% | 1.9% | 0.57% |
| Feb 2026 | 72.1% | 23.7% | 1.1% | 2.3% | 0.84% |
| Mar 2026 | 68.9% | 27.2% | 1.2% | 2.2% | 0.53% |
| Apr 2026 | 68.9% | 27.2% | 1.2% | 2.2% | 0.53% |
| May 2026 | 73.4% | 23.7% | 0.9% | 1.6% | 0.38% |
| Jun 2026 | 71.8% | 23.1% | 2.4% | 2.3% | 0.36% |
| Jul 2026 | 79.7% | 17.3% | 1% | 1.7% | 0.27% |
| Aug 2026 | 87.4% | 10.5% | 1.1% | 0.86% | 0.16% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.4% | 1M | +80.4% | +7.7 points | |
| 2, held 2nd | 10.5% | 122K | +0.05% | -6.8 points | |
| 3, moved from 4th to 3rd | 1.1% | 12.4K | +76.7% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.86% | 9.9K | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.16% | 1.9K | 0% | -0.1 points |
1.
Sentry
87.4%
Held 1st. 1M estimated branded searches, +80.4% vs prior month. Share +7.7 points.
2.
Embrace
10.5%
Held 2nd. 122K estimated branded searches, +0.05% vs prior month. Share -6.8 points.
3.
Bugsnag1.1%
Moved from 4th to 3rd. 12.4K estimated branded searches, +76.7% vs prior month. Share +0.1 points.
0.86%
Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Instabug0.16%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Bugsnag and its closest rivals
How has branded search demand for Bugsnag changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bugsnag worldwide rose from 10.1K to 12.4K.
- Across the 11 months ending August 2026, Bugsnag’s estimated Share of Search among crash reporting platforms worldwide decreased from 1.8% to 1.1%.
- Across the 11 months ending August 2026, Bugsnag’s estimated Share of Search among crash reporting platforms worldwide peaked at 2.4% in June 2026 and was lowest at 0.9% in May 2026.
- Across the 11 months ending August 2026, Bugsnag rose from 4th to 3rd among crash reporting platforms worldwide.
How did search popularity change for crash reporting platforms worldwide in August 2026?
5 changes
In August 2026, Sentry gained estimated Share of Search among crash reporting platforms worldwide, from 79.7% to 87.4%.
In August 2026, Embrace lost estimated Share of Search among crash reporting platforms worldwide, from 17.3% to 10.5%.

In August 2026, Crashlytics lost estimated Share of Search among crash reporting platforms worldwide, from 1.7% to 0.86%.

In August 2026, Bugsnag rose from 4th to 3rd among crash reporting platforms worldwide.

Estimated monthly branded searches for Instabug worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.
Where does Bugsnag compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Crash reporting platforms | 3rd of 5 | 1.1% | Shown above |
| Error monitoring platforms | 3rd of 5 | 1.2% | Show ranking |
| Application error tracking platforms | 3rd of 5 | 1.2% | Show ranking |
How is Bugsnag measured?
Brandwave collects information about searches that people make online using Bugsnag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bugsnag
- bugsnag app
- bugsnag com
Who owns Bugsnag?
Bugsnag is owned by
SmartBear. Brandwave also tracks
SoapUI and
Zephyr, owned by the same company, worldwide.
Do you work for Bugsnag? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Bugsnag your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.