Brandwave

How popular isBugsnag in search?

In August 2026, there were an estimated 12.4K branded searches for Bugsnag worldwide which is up 22.1% over the last 11 months. Bugsnag holds 1.1% estimated Share of Search among crash reporting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sentry87.4%
  2. Embrace10.5%
  3. Bugsnag1.1%
  4. Crashlytics0.86%
  5. Instabug0.16%
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Which crash reporting platforms compete with Bugsnag?

Bugsnag against crash reporting platforms worldwide, by month

Share of Search by month for Sentry, Embrace, Bugsnag. The figures are in the table below the chart.

View monthly share of search table
MonthSentryEmbraceBugsnagCrashlyticsInstabug
Oct 202568%27.1%1.8%2.2%0.8%
Nov 202567.6%26.8%2.2%2.6%0.79%
Dec 202567.8%27.2%2.2%2.2%0.64%
Jan 202672.6%23.6%1.3%1.9%0.57%
Feb 202672.1%23.7%1.1%2.3%0.84%
Mar 202668.9%27.2%1.2%2.2%0.53%
Apr 202668.9%27.2%1.2%2.2%0.53%
May 202673.4%23.7%0.9%1.6%0.38%
Jun 202671.8%23.1%2.4%2.3%0.36%
Jul 202679.7%17.3%1%1.7%0.27%
Aug 202687.4%10.5%1.1%0.86%0.16%
Sep 2026—————
  1. 1.Sentry

    87.4%

    Held 1st. 1M estimated branded searches, +80.4% vs prior month. Share +7.7 points.

  2. 2.Embrace

    10.5%

    Held 2nd. 122K estimated branded searches, +0.05% vs prior month. Share -6.8 points.

  3. 3.Bugsnag

    1.1%

    Moved from 4th to 3rd. 12.4K estimated branded searches, +76.7% vs prior month. Share +0.1 points.

  4. Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Instabug

    0.16%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Bugsnag and its closest rivals

How has branded search demand for Bugsnag changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bugsnag worldwide rose from 10.1K to 12.4K.
  • Across the 11 months ending August 2026, Bugsnag’s estimated Share of Search among crash reporting platforms worldwide decreased from 1.8% to 1.1%.
  • Across the 11 months ending August 2026, Bugsnag’s estimated Share of Search among crash reporting platforms worldwide peaked at 2.4% in June 2026 and was lowest at 0.9% in May 2026.
  • Across the 11 months ending August 2026, Bugsnag rose from 4th to 3rd among crash reporting platforms worldwide.

How did search popularity change for crash reporting platforms worldwide in August 2026?

  1. In August 2026, Sentry gained estimated Share of Search among crash reporting platforms worldwide, from 79.7% to 87.4%.

  2. In August 2026, Embrace lost estimated Share of Search among crash reporting platforms worldwide, from 17.3% to 10.5%.

  3. In August 2026, Crashlytics lost estimated Share of Search among crash reporting platforms worldwide, from 1.7% to 0.86%.

  4. In August 2026, Bugsnag rose from 4th to 3rd among crash reporting platforms worldwide.

  5. Estimated monthly branded searches for Instabug worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

Where does Bugsnag compete?

Bugsnag is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crash reporting platforms3rd of 51.1%Shown above
Error monitoring platforms3rd of 51.2%Show ranking
Application error tracking platforms3rd of 51.2%Show ranking

How is Bugsnag measured?

Brandwave collects information about searches that people make online using Bugsnag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bugsnag
  • bugsnag app
  • bugsnag com

How the Brand Demand Index is measured

Who owns Bugsnag?

Bugsnag is owned by SmartBear. Brandwave also tracks SoapUI and Zephyr, owned by the same company, worldwide.

Do you work for Bugsnag? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Bugsnag your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.