Brandwave

Bugsnag vs Embrace:Which is more popular?

In September 2026, Bugsnag had more branded searches than Embrace among crash reporting platforms worldwide. Bugsnag had about 5,400 branded searches, while Embrace had 110. Bugsnag made up 27.2% of all crash reporting platform searches we track, and Embrace accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about crash reporting platforms, Bugsnag and Embrace each appeared in three of the five answers. Bugsnag was mentioned before Embrace in three out of four answers that named either.

Among crash reporting platforms worldwide in September 2026

Who do people search for more?

Bugsnag, about 49 searches for every 1 for Embrace

Bugsnag 5.4K searchesEmbrace 110 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bugsnag in 3 of 5Embrace in 3 of 5

Who does AI recommend more?

Bugsnag, named ahead of Embrace in 3 of 4 answers

Bugsnag first in 3Embrace first in 1

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Top crash reporting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bugsnag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Embrace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bugsnag was listed before Embrace in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Crashlytics2nd
  3. Bugsnag3rd
  4. Embrace4th
  5. Instabug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crashlytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sentry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugsnag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instabug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crash reporting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bugsnag or Embrace more popular in search?

This chart shows how often people search Google for Bugsnag and Embrace by name. Each line represents a brand's share of searches for all five crash reporting platforms we track, month by month, from English-language searches worldwide.

Bugsnag and Embrace among crash reporting platforms worldwide, by month

Share of searches by month for Bugsnag, Embrace. The figures are in the table below the chart.

View monthly share of searches table
MonthCrashlyticsBugsnagInstabugSentryEmbrace
Oct 202545.2%37%16.4%0.78%0.63%
Nov 202546.6%38.1%13.9%0.81%0.65%
Dec 202543%43%12.6%0.74%0.61%
Jan 202649.9%33.4%14.9%1.1%0.7%
Feb 202654.4%24.3%19.8%0.94%0.63%
Mar 202655%30%13.2%1.2%0.64%
Apr 202654.9%29.9%13.1%1.5%0.63%
May 202654.5%29.7%13.2%1.8%0.77%
Jun 202645.6%45.6%7.2%1.2%0.53%
Jul 202657%31.1%8.9%1.5%1.5%
Aug 202640.6%49.7%7.8%1.3%0.57%
Sep 202661%27.2%9.6%1.6%0.55%

How has the Bugsnag and Embrace comparison changed over the last 12 months?

3 findings
  • Bugsnag was ahead of Embrace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bugsnag’s share of searches among crash reporting platforms worldwide moved from 37% to 27.2%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, Embrace’s share of searches among crash reporting platforms worldwide moved from 0.63% to 0.55%, and its estimated monthly branded searches moved from 170 to 110.

How did search popularity change for crash reporting platforms worldwide in September 2026?

3 changes
  1. In September 2026, Crashlytics overtook Bugsnag to become the leader among crash reporting platforms worldwide, with 61% of the searches.

  2. In September 2026, Bugsnag lost share of searches among crash reporting platforms worldwide, from 49.7% to 27.2%.

  3. Estimated monthly branded searches for Embrace worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bugsnag’s and Embrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bugsnag

1 branded search term

  • bugsnag

Embrace

1 branded search term

  • embrace io

How the Brand Demand Index is measured

Other head-to-heads among crash reporting platforms

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