Brandwave

How popular isEmbrace?

In September 2026, people searched for Embrace by name about 110 times worldwide, a 35.3% decrease from the previous year. These searches made up 0.55% of all global crash reporting platform searches, placing Embrace fifth out of five platforms. When we asked both ChatGPT and Google AI Overviews about crash reporting platforms, Embrace appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Embrace is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. CrashlyticsShare of searches 61%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BugsnagShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. InstabugShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SentryShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. EmbraceShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top crash reporting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Embrace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Embrace is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Crashlytics2nd
  3. Bugsnag3rd
  4. Embrace4th
  5. Instabug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crashlytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sentry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugsnag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instabug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crash reporting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crash reporting platforms compete with Embrace?

Embrace against crash reporting platforms worldwide, by month

Share of searches by month for Crashlytics, Bugsnag, Instabug, Embrace. The figures are in the table below the chart.

View monthly share of searches table
MonthCrashlyticsBugsnagInstabugSentryEmbrace
Oct 202545.2%37%16.4%0.78%0.63%
Nov 202546.6%38.1%13.9%0.81%0.65%
Dec 202543%43%12.6%0.74%0.61%
Jan 202649.9%33.4%14.9%1.1%0.7%
Feb 202654.4%24.3%19.8%0.94%0.63%
Mar 202655%30%13.2%1.2%0.64%
Apr 202654.9%29.9%13.1%1.5%0.63%
May 202654.5%29.7%13.2%1.8%0.77%
Jun 202645.6%45.6%7.2%1.2%0.53%
Jul 202657%31.1%8.9%1.5%1.5%
Aug 202640.6%49.7%7.8%1.3%0.57%
Sep 202661%27.2%9.6%1.6%0.55%

  1. 1.Crashlytics

    61%

    Moved from 2nd to 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +20.4 points.

  2. 2.Bugsnag

    27.2%

    Moved from 1st to 2nd. 5.4K estimated branded searches, -55.4% vs prior month. Share -22.4 points.

  3. 3.Instabug

    9.6%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Sentry

    1.6%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Embrace

    0.55%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Embrace and its closest rivals

Every comparison with Embrace

4 comparisons

How has branded search demand for Embrace changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Embrace worldwide fell from 170 to 110.
  • Across the 12 months ending September 2026, Embrace’s share of searches among crash reporting platforms worldwide held steady, from 0.63% to 0.55%.

How did search popularity change for crash reporting platforms worldwide in September 2026?

5 changes

  1. In September 2026, Crashlytics overtook Bugsnag to become the leader among crash reporting platforms worldwide, with 61% of the searches.

  2. In September 2026, Instabug gained share of searches among crash reporting platforms worldwide, from 7.8% to 9.6%.

  3. In September 2026, Bugsnag lost share of searches among crash reporting platforms worldwide, from 49.7% to 27.2%.

  4. Estimated monthly branded searches for Sentry worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  5. Estimated monthly branded searches for Embrace worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are Embrace’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Embrace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • embrace io

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How the Brand Demand Index is measured

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