Brandwave

Crashlytics vs Embrace:Which is more popular?

In September 2026, Crashlytics had more branded searches than Embrace among crash reporting platforms worldwide. Crashlytics had about 12,100 branded searches, while Embrace had 110. Crashlytics made up 61% of all crash reporting platform searches we track, and Embrace accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about crash reporting platforms, Crashlytics appeared in all five answers and Embrace in three. Crashlytics was mentioned before Embrace in every answer.

Among crash reporting platforms worldwide in September 2026

Who do people search for more?

Crashlytics, about 110 searches for every 1 for Embrace

Crashlytics 12.1K searchesEmbrace 110 searches

Who does AI mention more?

Crashlytics, mentioned in every answer we collected

Crashlytics in 5 of 5Embrace in 3 of 5

Who does AI recommend more?

Crashlytics, named ahead of Embrace in every answer

Crashlytics first in 5Embrace never first

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Top crash reporting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crashlytics appeared in all five answers. Embrace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crashlytics was listed before Embrace in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Crashlytics2nd
  3. Bugsnag3rd
  4. Embrace4th
  5. Instabug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crashlytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sentry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugsnag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instabug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crash reporting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Crashlytics or Embrace more popular in search?

This chart shows how often people search Google for Crashlytics and Embrace by name. Each line represents a brand's share of searches for all five crash reporting platforms we track, month by month, from English-language searches worldwide.

Crashlytics and Embrace among crash reporting platforms worldwide, by month

Share of searches by month for Crashlytics, Embrace. The figures are in the table below the chart.

View monthly share of searches table
MonthCrashlyticsBugsnagInstabugSentryEmbrace
Oct 202545.2%37%16.4%0.78%0.63%
Nov 202546.6%38.1%13.9%0.81%0.65%
Dec 202543%43%12.6%0.74%0.61%
Jan 202649.9%33.4%14.9%1.1%0.7%
Feb 202654.4%24.3%19.8%0.94%0.63%
Mar 202655%30%13.2%1.2%0.64%
Apr 202654.9%29.9%13.1%1.5%0.63%
May 202654.5%29.7%13.2%1.8%0.77%
Jun 202645.6%45.6%7.2%1.2%0.53%
Jul 202657%31.1%8.9%1.5%1.5%
Aug 202640.6%49.7%7.8%1.3%0.57%
Sep 202661%27.2%9.6%1.6%0.55%

How has the Crashlytics and Embrace comparison changed over the last 12 months?

3 findings

How did search popularity change for crash reporting platforms worldwide in September 2026?

2 changes

  1. In September 2026, Crashlytics overtook Bugsnag to become the leader among crash reporting platforms worldwide, with 61% of the searches.

  2. Estimated monthly branded searches for Embrace worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crashlytics’ and Embrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crashlytics

1 branded search term

  • crashlytics

Embrace

1 branded search term

  • embrace io

How the Brand Demand Index is measured

Other head-to-heads among crash reporting platforms

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