Brandwave

Bugsnag vs Instabug:Which is more popular?

In September 2026, Bugsnag had more branded searches than Instabug among crash reporting platforms worldwide. Bugsnag had about 5,400 branded searches, while Instabug had 1,900. Bugsnag made up 27.2% of all crash reporting platform searches we track, and Instabug accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about crash reporting platforms, Bugsnag appeared in three of the five answers and Instabug in none.

Among crash reporting platforms worldwide in September 2026

Who do people search for more?

Bugsnag, about 3 searches for every 1 for Instabug

Bugsnag 5.4K searchesInstabug 1.9K searches

Who does AI mention more?

Bugsnag, mentioned in 3 of 5 answers, Instabug in 0

Bugsnag in 3 of 5Instabug in 0 of 5

Who does AI recommend more?

Bugsnag, the only one of the two named

Bugsnag first in 3Instabug never named

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Top crash reporting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bugsnag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instabug did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Crashlytics2nd
  3. Bugsnag3rd
  4. Embrace4th
  5. Instabug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crashlytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sentry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugsnag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instabug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crash reporting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bugsnag or Instabug more popular in search?

This chart shows how often people search Google for Bugsnag and Instabug by name. Each line represents a brand's share of searches for all five crash reporting platforms we track, month by month, from English-language searches worldwide.

Bugsnag and Instabug among crash reporting platforms worldwide, by month

Share of searches by month for Bugsnag, Instabug. The figures are in the table below the chart.

View monthly share of searches table
MonthCrashlyticsBugsnagInstabugSentryEmbrace
Oct 202545.2%37%16.4%0.78%0.63%
Nov 202546.6%38.1%13.9%0.81%0.65%
Dec 202543%43%12.6%0.74%0.61%
Jan 202649.9%33.4%14.9%1.1%0.7%
Feb 202654.4%24.3%19.8%0.94%0.63%
Mar 202655%30%13.2%1.2%0.64%
Apr 202654.9%29.9%13.1%1.5%0.63%
May 202654.5%29.7%13.2%1.8%0.77%
Jun 202645.6%45.6%7.2%1.2%0.53%
Jul 202657%31.1%8.9%1.5%1.5%
Aug 202640.6%49.7%7.8%1.3%0.57%
Sep 202661%27.2%9.6%1.6%0.55%

How has the Bugsnag and Instabug comparison changed over the last 12 months?

3 findings
  • Bugsnag was ahead of Instabug in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bugsnag’s share of searches among crash reporting platforms worldwide moved from 37% to 27.2%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, Instabug’s share of searches among crash reporting platforms worldwide moved from 16.4% to 9.6%, and its estimated monthly branded searches moved from 4.4K to 1.9K.

How did search popularity change for crash reporting platforms worldwide in September 2026?

3 changes

  1. In September 2026, Crashlytics overtook Bugsnag to become the leader among crash reporting platforms worldwide, with 61% of the searches.

  2. In September 2026, Instabug gained share of searches among crash reporting platforms worldwide, from 7.8% to 9.6%.

  3. In September 2026, Bugsnag lost share of searches among crash reporting platforms worldwide, from 49.7% to 27.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bugsnag’s and Instabug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bugsnag

1 branded search term

  • bugsnag

Instabug

1 branded search term

  • instabug

How the Brand Demand Index is measured

Other head-to-heads among crash reporting platforms

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