How popular isZephyr in search?
In August 2026, there were an estimated 3.3K branded searches for Zephyr worldwide which is down 35.8% over the last 11 months. Zephyr holds 7.6% estimated Share of Search among software test management platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
TestRail51.2%
qTest29.2%
Testmo8.3%
Zephyr7.6%
PractiTest3.7%
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Which software test management platforms compete with Zephyr?
Share of Search by month for TestRail, qTest, Testmo, Zephyr, PractiTest. The figures are in the table below the chart.
View monthly share of search table
| Month | TestRail | qTest | Testmo | Zephyr | PractiTest |
|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 25.6% | 7.3% | 8.5% | 4% |
| Nov 2025 | 56.3% | 26.3% | 6.1% | 7.2% | 4.1% |
| Dec 2025 | 55.7% | 26.1% | 6% | 8.3% | 3.9% |
| Jan 2026 | 58.8% | 22.6% | 7.9% | 7.4% | 3.4% |
| Feb 2026 | 55.6% | 26.1% | 7.4% | 7.7% | 3.2% |
| Mar 2026 | 54.8% | 25.8% | 7.3% | 8.8% | 3.2% |
| Apr 2026 | 51.8% | 29.8% | 6.9% | 7.9% | 3.7% |
| May 2026 | 54.6% | 25.8% | 7.3% | 8.4% | 3.9% |
| Jun 2026 | 50.4% | 29.1% | 8.3% | 8.5% | 3.6% |
| Jul 2026 | 50.7% | 29% | 8.2% | 8.4% | 3.7% |
| Aug 2026 | 51.2% | 29.2% | 8.3% | 7.6% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 22.4K | +0.09% | +0.5 points | |
| 2, held 2nd | 29.2% | 12.8K | -0.08% | +0.2 points | |
| 3, moved from 4th to 3rd | 8.3% | 3.6K | -0.55% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 3.3K | -9.7% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.7% | 1.6K | 0% | 0 points |
1.
TestRail51.2%
held 1st · 22.4K estimated branded searches · +0.09% vs prior month · +0.5 points
2.
qTest29.2%
held 2nd · 12.8K estimated branded searches · -0.08% vs prior month · +0.2 points
3.
Testmo8.3%
moved from 4th to 3rd · 3.6K estimated branded searches · -0.55% vs prior month · 0 points
4.
Zephyr7.6%
moved from 3rd to 4th · 3.3K estimated branded searches · -9.7% vs prior month · -0.8 points
3.7%
held 5th · 1.6K estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Zephyr and its closest rivals
How has branded search demand for Zephyr changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zephyr worldwide fell from 5.2K to 3.3K.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among software test management platforms worldwide decreased from 8.5% to 7.6%.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among software test management platforms worldwide peaked at 8.8% in March 2026 and was lowest at 7.2% in November 2025.
- Across the 11 months ending August 2026, Zephyr fell from 3rd to 4th among software test management platforms worldwide.
How did search popularity change for software test management platforms worldwide in August 2026?
5 changes
In August 2026, Zephyr lost estimated Share of Search among software test management platforms worldwide, from 8.4% to 7.6%.
In August 2026, Testmo rose from 4th to 3rd among software test management platforms worldwide.
Estimated monthly branded searches for PractiTest worldwide fell 32.8% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for TestRail worldwide fell 32.6% over 11 measured months, from 33.3K to 22.4K in August 2026.
Estimated monthly branded searches for qTest worldwide fell 18.1% over 11 measured months, from 15.6K to 12.8K in August 2026.
How is Zephyr measured?
Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- test management zephyr
- zephyr scale
- zephyr squad
- zephyr testing
Who owns Zephyr?
Zephyr is owned by SmartBear. Brandwave also tracks 
Bugsnag and 
SoapUI, owned by the same company, worldwide.
Do you work for Zephyr? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zephyr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.