Brandwave

Test management tools:Which are searched most?

In September 2026, Xray was the most searched among test management tools worldwide, with an estimated 673K branded searches and 93.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xray93.9%
  2. TestRail3.8%
  3. Qase1.4%
  4. Zephyr0.52%
  5. Testmo0.41%

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Share of SearchLeaderboard

Compare the test management tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among test management tools worldwide, by month

Share of Search by month for Xray, TestRail. The figures are in the table below the chart.

View monthly share of search table
MonthXrayTestRailQaseZephyrTestmo
Oct 202592.7%4.6%1.4%0.72%0.61%
Nov 202593%4.6%1.4%0.59%0.5%
Dec 202594.1%3.8%1.1%0.57%0.41%
Jan 202694.1%3.8%1.1%0.48%0.51%
Feb 202692.8%4.6%1.4%0.64%0.61%
Mar 202692.7%4.6%1.4%0.74%0.61%
Apr 202693.7%3.8%1.4%0.58%0.5%
May 202693.7%3.8%1.4%0.58%0.51%
Jun 202694.4%3.1%1.4%0.53%0.51%
Jul 202694.7%3.1%1.1%0.52%0.51%
Aug 202694.7%3.2%1.1%0.47%0.51%
Sep 202693.9%3.8%1.4%0.52%0.41%

This month’s ranking, September 2026

  1. 1.Xray

    93.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.TestRail

    3.8%

    Held 2nd. 27.2K estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  3. 3.Qase

    1.4%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Zephyr

    0.52%

    Moved from 5th to 4th. 3.8K estimated branded searches, +12.3% vs prior month. Share +0.1 points.

  5. 5.Testmo

    0.41%

    Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among test management tools worldwide?

In September 2026, Xray was the most searched among test management tools worldwide, with an estimated 673K branded searches and 93.9% estimated Share of Search within this set. TestRail is in 2nd place, 90.1 percentage points behind at 3.8% Share of Search.

Global test management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xray92.7% → 93.9%94.7%Aug 202692.7%Mar 20261st
TestRail4.6% → 3.8%4.6%Nov 20253.1%Jun 20262nd
Qase1.4%1.4%Jun 20261.1%Jan 20263rd
Zephyr0.72% → 0.52%0.74%Mar 20260.47%Aug 20264th
Testmo0.61% → 0.41%0.61%Mar 20260.41%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Xray’s estimated Share of Search among test management tools worldwide increased from 92.7% to 93.9%.
  • Across the 12 months ending September 2026, TestRail’s estimated Share of Search among test management tools worldwide decreased from 4.6% to 3.8%.
  • Across the 12 months ending September 2026, Xray’s estimated Share of Search among test management tools worldwide peaked at 94.7% in August 2026 and was lowest at 92.7% in March 2026.
  • Across the 12 months ending September 2026, TestRail’s estimated Share of Search among test management tools worldwide peaked at 4.6% in November 2025 and was lowest at 3.1% in June 2026.
  • Across the 12 months ending September 2026, Qase, Zephyr and Testmo held steady: their estimated Share of Search among test management tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for test management tools worldwide in September 2026?

  1. In September 2026, TestRail gained estimated Share of Search among test management tools worldwide, from 3.2% to 3.8%.

  2. In September 2026, Xray lost estimated Share of Search among test management tools worldwide, from 94.7% to 93.9%.

  3. In September 2026, Zephyr rose from 5th to 4th among test management tools worldwide.

  4. In September 2026, Testmo fell from 4th to 5th among test management tools worldwide.

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