Brandwave

How popular isZephyr in search?

In September 2026, there were an estimated 3.8K branded searches for Zephyr worldwide which is down 27.9% over the last 12 months. Zephyr holds 1.5% estimated Share of Search among test management tools worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TestRail66.9%
  2. Qase24.5%
  3. Testmo7.2%
  4. Zephyr1.5%
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Which test management tools compete with Zephyr?

Zephyr against test management tools worldwide, by month

Share of Search by month for TestRail, Qase, Testmo, Zephyr. The figures are in the table below the chart.

View monthly share of search table
MonthTestRailQaseTestmoZephyr
Oct 202568.8%20.6%9.1%1.5%
Nov 202570.1%21%7.6%1.3%
Dec 202570.2%21%7.5%1.2%
Jan 202669%20.6%9.2%1.2%
Feb 202668.8%20.6%9.1%1.5%
Mar 202668.6%20.5%9.1%1.8%
Apr 202665.8%24%8.7%1.4%
May 202665.8%24%8.7%1.4%
Jun 202661.4%27.4%10%1.3%
Jul 202664.6%23.6%10.5%1.4%
Aug 202664.6%23.6%10.5%1.4%
Sep 202666.9%24.5%7.2%1.5%
  1. 1.TestRail

    66.9%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  2. 2.Qase

    24.5%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Testmo

    7.2%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -3.3 points.

  4. 4.Zephyr

    1.5%

    Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

Compare search popularity between Zephyr and its closest rivals

How has branded search demand for Zephyr changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zephyr worldwide fell from 5.2K to 3.8K.
  • Across the 12 months ending September 2026, Zephyr’s estimated Share of Search among test management tools worldwide held steady at 1.5%.

How did search popularity change for test management tools worldwide in September 2026?

  1. In September 2026, TestRail gained estimated Share of Search among test management tools worldwide, from 64.6% to 66.9%.

  2. In September 2026, Qase gained estimated Share of Search among test management tools worldwide, from 23.6% to 24.5%.

  3. In September 2026, Testmo lost estimated Share of Search among test management tools worldwide, from 10.5% to 7.2%.

  4. Estimated monthly branded searches for Zephyr worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

Where does Zephyr compete?

Zephyr is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Software test management platforms3rd of 57.8%Show ranking
Test management tools4th of 41.5%Shown above

How is Zephyr measured?

Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • test management zephyr
  • zephyr scale
  • zephyr squad
  • zephyr testing

How the Brand Demand Index is measured

Who owns Zephyr?

Zephyr is owned by SmartBear. Brandwave also tracks Bugsnag and SoapUI, owned by the same company, worldwide.

Do you work for Zephyr? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Zephyr your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.