How popular isZephyr in search?
In September 2026, there were an estimated 3.8K branded searches for Zephyr worldwide which is down 27.9% over the last 12 months. Zephyr holds 1.5% estimated Share of Search among test management tools worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which test management tools compete with Zephyr?
Share of Search by month for TestRail, Qase, Testmo, Zephyr. The figures are in the table below the chart.
View monthly share of search table
| Month | TestRail | Qase | Testmo | Zephyr |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 20.6% | 9.1% | 1.5% |
| Nov 2025 | 70.1% | 21% | 7.6% | 1.3% |
| Dec 2025 | 70.2% | 21% | 7.5% | 1.2% |
| Jan 2026 | 69% | 20.6% | 9.2% | 1.2% |
| Feb 2026 | 68.8% | 20.6% | 9.1% | 1.5% |
| Mar 2026 | 68.6% | 20.5% | 9.1% | 1.8% |
| Apr 2026 | 65.8% | 24% | 8.7% | 1.4% |
| May 2026 | 65.8% | 24% | 8.7% | 1.4% |
| Jun 2026 | 61.4% | 27.4% | 10% | 1.3% |
| Jul 2026 | 64.6% | 23.6% | 10.5% | 1.4% |
| Aug 2026 | 64.6% | 23.6% | 10.5% | 1.4% |
| Sep 2026 | 66.9% | 24.5% | 7.2% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 27.1K | +22.1% | +2.4 points | |
| 2, held 2nd | 24.5% | 9.9K | +22.2% | +0.9 points | |
| 3, held 3rd | 7.2% | 2.9K | -19.4% | -3.3 points | |
| 4, held 4th | 1.5% | 590 | +22.9% | +0.1 points |
1.
TestRail66.9%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.
2.
Qase
24.5%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
3.
Testmo7.2%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -3.3 points.
4.
Zephyr1.5%
Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
Compare search popularity between Zephyr and its closest rivals
Every comparison with Zephyr
5 comparisons
How has branded search demand for Zephyr changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zephyr worldwide fell from 5.2K to 3.8K.
- Across the 12 months ending September 2026, Zephyr’s estimated Share of Search among test management tools worldwide held steady at 1.5%.
How did search popularity change for test management tools worldwide in September 2026?
4 changes

In September 2026, TestRail gained estimated Share of Search among test management tools worldwide, from 64.6% to 66.9%.
In September 2026, Qase gained estimated Share of Search among test management tools worldwide, from 23.6% to 24.5%.

In September 2026, Testmo lost estimated Share of Search among test management tools worldwide, from 10.5% to 7.2%.

Estimated monthly branded searches for Zephyr worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Where does Zephyr compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Software test management platforms | 3rd of 5 | 7.8% | Show ranking |
| Test management tools | 4th of 4 | 1.5% | Shown above |
How is Zephyr measured?
Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- test management zephyr
- zephyr scale
- zephyr squad
- zephyr testing
Who owns Zephyr?
Zephyr is owned by
SmartBear. Brandwave also tracks
Bugsnag and
SoapUI, owned by the same company, worldwide.
Do you work for Zephyr? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Zephyr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.