Brandwave

How popular isSoapUI in search?

In August 2026, there were an estimated 27.3K branded searches for SoapUI worldwide which is down 45.1% over the last 11 months. SoapUI holds 32.8% estimated Share of Search among API testing tools worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SoapUI32.8%
  2. Postman27.3%
  3. Bruno25.4%
  4. Insomnia11.5%
  5. Hoppscotch3%
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Which API testing tools compete with SoapUI?

SoapUI against API testing tools worldwide, by month

Share of Search by month for SoapUI, Postman, Bruno, Insomnia, Hoppscotch. The figures are in the table below the chart.

View monthly share of search table
MonthSoapUIPostmanBrunoInsomniaHoppscotch
Oct 202537.5%23.6%19%18.2%1.6%
Nov 202539.6%26.5%16.3%16%1.7%
Dec 202538.6%27.6%16.3%15.9%1.7%
Jan 202634.6%24.7%22.1%16.5%2.2%
Feb 202632.8%26.8%24.8%13.5%2.1%
Mar 202633.5%22.7%25.4%16.2%2.2%
Apr 202632.8%26.9%24.9%13.3%2.1%
May 202634.6%23.2%27%13.3%1.9%
Jun 202636.9%25.2%23.4%12.2%2.3%
Jul 202630.5%25.5%29%12.7%2.3%
Aug 202632.8%27.3%25.4%11.5%3%
Sep 2026—————
  1. 1.SoapUI

    32.8%

    held 1st · 27.3K estimated branded searches · +0.15% vs prior month · +2.3 points

  2. 2.Postman

    27.3%

    moved from 3rd to 2nd · 22.7K estimated branded searches · 0% vs prior month · +1.9 points

  3. 3.Bruno

    25.4%

    moved from 2nd to 3rd · 21.1K estimated branded searches · -18.5% vs prior month · -3.6 points

  4. 4.Insomnia

    11.5%

    held 4th · 9.5K estimated branded searches · -15.9% vs prior month · -1.2 points

  5. held 5th · 2.5K estimated branded searches · +19.4% vs prior month · +0.7 points

Compare search popularity between SoapUI and its closest rivals

How has branded search demand for SoapUI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SoapUI worldwide fell from 49.7K to 27.3K.
  • Across the 11 months ending August 2026, SoapUI’s estimated Share of Search among API testing tools worldwide decreased from 37.5% to 32.8%.
  • Across the 11 months ending August 2026, SoapUI’s estimated Share of Search among API testing tools worldwide peaked at 39.6% in November 2025 and was lowest at 30.5% in July 2026.

How did search popularity change for API testing tools worldwide in August 2026?

  1. In August 2026, Postman overtook Bruno to rank 2nd among API testing tools worldwide, at 27.3%.

  2. In August 2026, SoapUI gained estimated Share of Search among API testing tools worldwide, from 30.5% to 32.8%.

  3. In August 2026, Hoppscotch gained estimated Share of Search among API testing tools worldwide, from 2.3% to 3%.

  4. In August 2026, Bruno lost estimated Share of Search among API testing tools worldwide, from 29% to 25.4%.

  5. In August 2026, Insomnia lost estimated Share of Search among API testing tools worldwide, from 12.7% to 11.5%.

How is SoapUI measured?

Brandwave collects information about searches that people make online using SoapUI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • api testing soapui
  • soapui
  • soapui app
  • soapui org
  • soapui software

How the Brand Demand Index is measured

Who owns SoapUI?

SoapUI is owned by SmartBear. Brandwave also tracks Bugsnag and Zephyr, owned by the same company, worldwide.

Do you work for SoapUI? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is SoapUI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.