Crashlytics vs Embrace:Which is more popular by branded search?
In August 2026, Embrace had more branded searches than Crashlytics among crash reporting platforms worldwide. Embrace was estimated to have 122K branded searches compared to Crashlytics’ 9.9K, and held a 10.5% Share of Search versus Crashlytics’ 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crashlytics or Embrace?
Compare the platforms used to report app crashes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Embrace, Crashlytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Sentry | Embrace | Bugsnag | Crashlytics | Instabug |
|---|---|---|---|---|---|
| Oct 2025 | 68% | 27.1% | 1.8% | 2.2% | 0.8% |
| Nov 2025 | 67.6% | 26.8% | 2.2% | 2.6% | 0.79% |
| Dec 2025 | 67.8% | 27.2% | 2.2% | 2.2% | 0.64% |
| Jan 2026 | 72.6% | 23.6% | 1.3% | 1.9% | 0.57% |
| Feb 2026 | 72.1% | 23.7% | 1.1% | 2.3% | 0.84% |
| Mar 2026 | 68.9% | 27.2% | 1.2% | 2.2% | 0.53% |
| Apr 2026 | 68.9% | 27.2% | 1.2% | 2.2% | 0.53% |
| May 2026 | 73.4% | 23.7% | 0.9% | 1.6% | 0.38% |
| Jun 2026 | 71.8% | 23.1% | 2.4% | 2.3% | 0.36% |
| Jul 2026 | 79.7% | 17.3% | 1% | 1.7% | 0.27% |
| Aug 2026 | 87.4% | 10.5% | 1.1% | 0.86% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Crashlytics and Embrace comparison changed over the last 12 months?
3 findings
- Embrace was ahead of Crashlytics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crashlytics’ estimated Share of Search among crash reporting platforms worldwide moved from 2.2% to 0.86%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among crash reporting platforms worldwide moved from 27.1% to 10.5%, and its estimated monthly branded searches moved from 150K to 122K.
How did search popularity change for crash reporting platforms worldwide in August 2026?
2 changes
In August 2026, Embrace lost estimated Share of Search among crash reporting platforms worldwide, from 17.3% to 10.5%.
In August 2026, Crashlytics lost estimated Share of Search among crash reporting platforms worldwide, from 1.7% to 0.86%.
How each brand is measured
Brandwave collects information about searches that people make online using Crashlytics’ and Embrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crashlytics
1 branded search term
- crashlytics
Embrace
5 branded search terms
- cat insurance embrace
- dog insurance embrace
- embrace cat insurance
- embrace pet insurance
- embracepetinsurance com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.