Embrace vs Lemonade:Which is more popular by branded search?
In August 2026, Lemonade had more branded searches than Embrace among pet insurance brands worldwide. Lemonade was estimated to have 135K branded searches compared to Embrace’s 122K, and held a 17.5% Share of Search versus Embrace’s 15.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Embrace or Lemonade?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemonade, Embrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Trupanion | Lemonade | Embrace | Fetch | Healthy Paws |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 22.4% | 16.1% | 17.9% | 8.2% | 5.9% |
| Nov 2025 | 27.6% | 25.7% | 15.1% | 16.8% | 9.2% | 5.6% |
| Dec 2025 | 27.4% | 26% | 15% | 16.8% | 9.4% | 5.5% |
| Jan 2026 | 24.1% | 25.9% | 16.2% | 17.9% | 10% | 5.9% |
| Feb 2026 | 27.5% | 25.7% | 15% | 16.9% | 9.3% | 5.5% |
| Mar 2026 | 22.5% | 27.9% | 15.1% | 16.7% | 13.2% | 4.5% |
| Apr 2026 | 20.2% | 30% | 13.5% | 18.2% | 12% | 6.1% |
| May 2026 | 20.4% | 31% | 16.7% | 18.4% | 8.4% | 5% |
| Jun 2026 | 22.5% | 25.7% | 18.4% | 16.6% | 11.2% | 5.5% |
| Jul 2026 | 22.4% | 27% | 18.4% | 16.5% | 11.2% | 4.5% |
| Aug 2026 | 26.1% | 25.7% | 17.5% | 15.8% | 10.7% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Embrace and Lemonade comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Lemonade took it in June 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide moved from 17.9% to 15.8%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide moved from 16.1% to 17.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for pet insurance brands worldwide in August 2026?
2 changes
In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.
In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Embrace’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.