Nationwide vs Trupanion:Which is searched more?
In August 2026, Nationwide and Trupanion were level on Share of Search among pet insurance brands worldwide, with an estimated 201K versus 198K branded searches, at 26.1% and 25.7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nationwide or Trupanion?
Compare the pet insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nationwide, Trupanion. The figures are in the table below the chart.
View monthly share of search table
| Month | Nationwide | Trupanion |
|---|---|---|
| Oct 2025 | 29.4% | 22.4% |
| Nov 2025 | 27.6% | 25.7% |
| Dec 2025 | 27.4% | 26% |
| Jan 2026 | 24.1% | 25.9% |
| Feb 2026 | 27.5% | 25.7% |
| Mar 2026 | 22.5% | 27.9% |
| Apr 2026 | 20.2% | 30% |
| May 2026 | 20.4% | 31% |
| Jun 2026 | 22.5% | 25.7% |
| Jul 2026 | 22.4% | 27% |
| Aug 2026 | 26.1% | 25.7% |
| Sep 2026 | — | — |
How has the Nationwide and Trupanion comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Trupanion took it in January 2026, Nationwide took it in February 2026, Trupanion took it in March 2026, Nationwide took it in August 2026.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide moved from 29.4% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide moved from 22.4% to 25.7%, and its estimated monthly branded searches moved from 188K to 198K.
How did search popularity change for pet insurance brands worldwide in August 2026?
2 changes
In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Nationwide’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nationwide
1 branded search term
- nationwide insurance
Trupanion
7 branded search terms
- cat insurance trupanion
- dog insurance trupanion
- pet insurance trupanion
- trupanion
- trupanion cat insurance
- trupanion com
- trupanion insurance
Put your own brand in this comparison
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