Rover vs Wag:Which is more popular by branded search?
In August 2026, Rover had more branded searches than Wag among dog walking apps worldwide. Rover was estimated to have 19.1K branded searches compared to Wag’s 4.5K, and held an 11.4% Share of Search versus Wag’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rover or Wag?
Compare the dog walking apps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rover, Wag. The figures are in the table below the chart.
View monthly share of search table
| Month | Fetch | Pawshake | Rover | Wag | Barkly Pets | Holidog |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 30.6% | 11.9% | 5.5% | 0.13% | — |
| Nov 2025 | 52.8% | 32% | 10.1% | 5% | 0.11% | — |
| Dec 2025 | 52.5% | 30.8% | 11.8% | 4.8% | 0.11% | — |
| Jan 2026 | 55% | 26.8% | 12.6% | 5.6% | 0.09% | — |
| Feb 2026 | 53.2% | 31.8% | 10.2% | 4.7% | 0.11% | — |
| Mar 2026 | 62.2% | 26.1% | 8.3% | 3.3% | 0.09% | — |
| Apr 2026 | 59.9% | 24.6% | 11.6% | 3.8% | 0.09% | — |
| May 2026 | 47.7% | 34.8% | 13.4% | 3.9% | 0.18% | — |
| Jun 2026 | 53.5% | 32.3% | 10.5% | 3.6% | 0.17% | — |
| Jul 2026 | 50.3% | 37% | 9.7% | 2.9% | 0.13% | — |
| Aug 2026 | 49.5% | 36.2% | 11.4% | 2.7% | 0.19% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Rover and Wag comparison changed over the last 12 months?
3 findings
- Rover was ahead of Wag in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among dog walking apps worldwide moved from 11.9% to 11.4%, and its estimated monthly branded searches moved from 15.7K to 19.1K.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide moved from 5.5% to 2.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.
How did search popularity change for dog walking apps worldwide in August 2026?
2 changes
In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.
Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rover’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.