Brandwave

How popular isWag in search?

In August 2026, there were an estimated 4.5K branded searches for Wag worldwide which is down 38.4% over the last 11 months. Wag holds 0.06% estimated Share of Search among pet boarding services worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PetSmart95.1%
  2. TrustedHousesitters2.6%
  3. Fetch1.1%
  4. Camp Bow Wow0.94%
  5. Rover0.24%
  6. Wag0.06%
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Where does Wag compete?

Wag is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet boarding services6th of 60.06%Shown below
Dog walking apps4th of 62.7%Show ranking

Which pet boarding services compete with Wag?

Wag against pet boarding services worldwide, by month

Share of Search by month for PetSmart, TrustedHousesitters, Wag. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartTrustedHousesittersFetchCamp Bow WowRoverWag
Oct 202595.6%2.1%0.88%1.2%0.2%0.09%
Nov 202595.8%2.1%0.86%0.95%0.16%0.08%
Dec 202595.8%2.1%0.88%0.95%0.2%0.08%
Jan 202695.1%2.6%1.1%0.94%0.24%0.11%
Feb 202694.9%2.6%1.1%1.1%0.2%0.09%
Mar 202695%2.1%1.5%1.1%0.2%0.08%
Apr 202695.2%2.1%1.3%1.2%0.24%0.08%
May 202695.6%2.1%0.87%1.2%0.24%0.07%
Jun 202694.5%2.5%1.3%1.4%0.25%0.08%
Jul 202695.6%2.1%1.1%0.95%0.2%0.06%
Aug 202695.1%2.6%1.1%0.94%0.24%0.06%
Sep 2026——————

  1. 1.PetSmart

    95.1%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.TrustedHousesitters

    2.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  3. 3.Fetch

    1.1%

    Held 3rd. 82.7K estimated branded searches, +0.35% vs prior month. Share 0 points.

  4. 4.Camp Bow Wow

    0.94%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rover

    0.24%

    Held 5th. 19.1K estimated branded searches, +20.9% vs prior month. Share 0 points.

  6. 6.Wag

    0.06%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share 0 points.

Compare search popularity between Wag and its closest rivals

How has branded search demand for Wag changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wag worldwide fell from 7.3K to 4.5K.
  • Across the 11 months ending August 2026, Wag’s estimated Share of Search among pet boarding services worldwide held steady, from 0.09% to 0.06%.

How did search popularity change for pet boarding services worldwide in August 2026?

  1. Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026.

  3. Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

  4. Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026.

  5. Estimated monthly branded searches for Camp Bow Wow worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Wag measured?

Brandwave collects information about searches that people make online using Wag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wag app
  • wag dog walking

Do you work for Wag? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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