Rover vs Wag:Which is more popular by branded search?
In August 2026, Rover had more branded searches than Wag among pet boarding services worldwide. Rover was estimated to have 19.1K branded searches compared to Wag’s 4.5K, and held a 0.24% Share of Search versus Wag’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rover or Wag?
Compare the pet boarding services shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rover, Wag. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | TrustedHousesitters | Fetch | Camp Bow Wow | Rover | Wag |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 2.1% | 0.88% | 1.2% | 0.2% | 0.09% |
| Nov 2025 | 95.8% | 2.1% | 0.86% | 0.95% | 0.16% | 0.08% |
| Dec 2025 | 95.8% | 2.1% | 0.88% | 0.95% | 0.2% | 0.08% |
| Jan 2026 | 95.1% | 2.6% | 1.1% | 0.94% | 0.24% | 0.11% |
| Feb 2026 | 94.9% | 2.6% | 1.1% | 1.1% | 0.2% | 0.09% |
| Mar 2026 | 95% | 2.1% | 1.5% | 1.1% | 0.2% | 0.08% |
| Apr 2026 | 95.2% | 2.1% | 1.3% | 1.2% | 0.24% | 0.08% |
| May 2026 | 95.6% | 2.1% | 0.87% | 1.2% | 0.24% | 0.07% |
| Jun 2026 | 94.5% | 2.5% | 1.3% | 1.4% | 0.25% | 0.08% |
| Jul 2026 | 95.6% | 2.1% | 1.1% | 0.95% | 0.2% | 0.06% |
| Aug 2026 | 95.1% | 2.6% | 1.1% | 0.94% | 0.24% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rover and Wag comparison changed over the last 12 months?
3 findings
- Rover was ahead of Wag in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among pet boarding services worldwide moved from 0.2% to 0.24%, and its estimated monthly branded searches moved from 15.7K to 19.1K.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among pet boarding services worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 7.3K to 4.5K.
How did search popularity change for pet boarding services worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Rover’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.