TrustedHousesitters vs Wag:Which is more popular by branded search?

Name: TrustedHousesitters vs Wag: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, TrustedHousesitters had more branded searches than Wag among pet boarding services worldwide. TrustedHousesitters was estimated to have 201K branded searches compared to Wag’s 4.5K, and held a 2.6% Share of Search versus Wag’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among pet boarding services worldwide in August 2026Which is more popular in search, TrustedHousesitters or Wag?

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Which is more popular in search, TrustedHousesitters or Wag?

Compare the pet boarding services shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TrustedHousesitters and Wag among pet boarding services worldwide, by month

Month	PetSmart	TrustedHousesitters	Fetch	Camp Bow Wow	Rover	Wag
Oct 2025	95.6%	2.1%	0.88%	1.2%	0.2%	0.09%
Nov 2025	95.8%	2.1%	0.86%	0.95%	0.16%	0.08%
Dec 2025	95.8%	2.1%	0.88%	0.95%	0.2%	0.08%
Jan 2026	95.1%	2.6%	1.1%	0.94%	0.24%	0.11%
Feb 2026	94.9%	2.6%	1.1%	1.1%	0.2%	0.09%
Mar 2026	95%	2.1%	1.5%	1.1%	0.2%	0.08%
Apr 2026	95.2%	2.1%	1.3%	1.2%	0.24%	0.08%
May 2026	95.6%	2.1%	0.87%	1.2%	0.24%	0.07%
Jun 2026	94.5%	2.5%	1.3%	1.4%	0.25%	0.08%
Jul 2026	95.6%	2.1%	1.1%	0.95%	0.2%	0.06%
Aug 2026	95.1%	2.6%	1.1%	0.94%	0.24%	0.06%
Sep 2026	—	—	—	—	—	—

How has the TrustedHousesitters and Wag comparison changed over the last 12 months?

3 findings

TrustedHousesitters was ahead of Wag in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, TrustedHousesitters’ estimated Share of Search among pet boarding services worldwide moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 165K to 201K.
Across the 11 months ending August 2026, Wag’s estimated Share of Search among pet boarding services worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 7.3K to 4.5K.

How did search popularity change for pet boarding services worldwide in August 2026?

2 changes

Estimated monthly branded searches for TrustedHousesitters worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Wag worldwide fell 38.4% over 11 measured months, from 7.3K to 4.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using TrustedHousesitters’ and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.