Diggs vs PetSmart:Which is searched more?
In September 2026, PetSmart had more branded searches than Diggs among crate Cover brands worldwide. PetSmart was estimated to have 6.1M branded searches compared to Diggs’ 49.5K, and held a 46.8% Share of Search versus Diggs’ 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diggs or PetSmart?
Compare the crate cover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSmart, Diggs. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | KONG | Diggs | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.3% | 21% | 0.49% | 0.46% | 0.01% |
| Nov 2025 | 46.7% | 31.2% | 20.9% | 0.68% | 0.38% | <0.01% |
| Dec 2025 | 46.4% | 31% | 20.8% | 0.82% | 1% | <0.01% |
| Jan 2026 | 46.6% | 31.2% | 20.9% | 0.68% | 0.69% | <0.01% |
| Feb 2026 | 44.5% | 29.7% | 24.3% | 0.65% | 0.8% | <0.01% |
| Mar 2026 | 46.8% | 31.3% | 20.9% | 0.58% | 0.46% | 0.01% |
| Apr 2026 | 49.8% | 27.2% | 22.3% | 0.5% | 0.18% | 0.01% |
| May 2026 | 46.9% | 31.4% | 21% | 0.4% | 0.25% | 0.01% |
| Jun 2026 | 42% | 34.3% | 23% | 0.44% | 0.23% | 0.01% |
| Jul 2026 | 48.8% | 32.6% | 17.9% | 0.44% | 0.18% | 0.01% |
| Aug 2026 | 46.8% | 31.3% | 21% | 0.49% | 0.38% | 0.01% |
| Sep 2026 | 46.8% | 31.3% | 21% | 0.49% | 0.38% | <0.01% |
How has the Diggs and PetSmart comparison changed over the last 12 months?
3 findings
- PetSmart was ahead of Diggs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diggs’ estimated Share of Search among crate Cover brands worldwide moved from 0.46% to 0.38%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among crate Cover brands worldwide held steady at 46.8%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for crate Cover brands worldwide in September 2026?
2 changes
Other head-to-heads among crate Cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Diggs’ and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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