How popular isPetSmart in search?
In September 2026, there were an estimated 6.1M branded searches for PetSmart worldwide which is down 18.2% over the last 12 months. PetSmart holds 39.5% estimated Share of Search among koi brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which koi brands compete with PetSmart?
Share of Search by month for Jumbo, PetSmart. The figures are in the table below the chart.
View monthly share of search table
| Month | Jumbo | PetSmart | Tetra | Butterfly | Champion |
|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 44.4% | 1.2% | 0.07% | 0.01% |
| Nov 2025 | 54.1% | 44.3% | 1.5% | 0.07% | 0.01% |
| Dec 2025 | 58.9% | 39.7% | 1.3% | 0.06% | 0.02% |
| Jan 2026 | 49.1% | 49.1% | 1.6% | 0.08% | 0.02% |
| Feb 2026 | 54.1% | 44.3% | 1.5% | 0.07% | 0.02% |
| Mar 2026 | 54.3% | 44.4% | 1.2% | 0.07% | 0.02% |
| Apr 2026 | 54.3% | 44.4% | 1.2% | 0.06% | 0.02% |
| May 2026 | 54.3% | 44.4% | 1.2% | 0.06% | 0.02% |
| Jun 2026 | 59.1% | 39.6% | 1.3% | 0.05% | 0.02% |
| Jul 2026 | 54.3% | 44.4% | 1.2% | 0.06% | 0.02% |
| Aug 2026 | 54.3% | 44.4% | 1.2% | 0.06% | 0.02% |
| Sep 2026 | 59.1% | 39.5% | 1.3% | 0.06% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 9.1M | 0% | +4.8 points | |
| 2, held 2nd | 39.5% | 6.1M | -18.2% | -4.9 points | |
| 3, held 3rd | 1.3% | 203K | 0% | +0.1 points | |
| 4, held 4th | 0.06% | 9.9K | 0% | 0 points | |
| 5, held 5th | 0.02% | 2.4K | -17.2% | 0 points |
1.
Jumbo59.1%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +4.8 points.
2.
PetSmart
39.5%
Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share -4.9 points.
3.
Tetra
1.3%
Held 3rd. 203K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.06%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Champion0.02%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between PetSmart and its closest rivals
Every comparison with PetSmart
17 comparisons
- Jumbo vs PetSmart
- Petco vs PetSmart
- Chewy vs PetSmart
- Groupon vs PetSmart
- PetSmart vs Zooplus
- PetSmart vs Tetra
- PetSmart vs TrustedHousesitters
- Pet Circle vs PetSmart
- Blue vs PetSmart
- PETLIBRO vs PetSmart
- Fetch vs PetSmart
- Camp Bow Wow vs PetSmart
- PetSmart vs Rover
- Butterfly vs PetSmart
- PetSmart vs Wag
- Aussie vs PetSmart
- Champion vs PetSmart
How has branded search demand for PetSmart changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PetSmart worldwide fell from 7.5M to 6.1M.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among koi brands worldwide decreased from 44.4% to 39.5%.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among koi brands worldwide peaked at 49.1% in January 2026 and was lowest at 39.5% in September 2026.
How did search popularity change for koi brands worldwide in September 2026?
3 changes
In September 2026, Jumbo gained estimated Share of Search among koi brands worldwide, from 54.3% to 59.1%.
In September 2026, PetSmart lost estimated Share of Search among koi brands worldwide, from 44.4% to 39.5%.
Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does PetSmart compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Koi brands | 2nd of 5 | 39.5% | Shown above |
| Pet supply retailers | 1st of 5 | 42% | Show ranking |
| Automatic cat feeder brands | 1st of 4 | 46.9% | Show ranking |
| Dog Grooming brands | 1st of 4 | 49.1% | Show ranking |
| Koi Fish brands | 1st of 4 | 59.4% | Show ranking |
| Pet boarding services | 1st of 6 | 94.8% | Show ranking |
How is PetSmart measured?
Brandwave collects information about searches that people make online using PetSmart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- petsmart
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Is PetSmart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.