How popular isAussie in search?
In September 2026, there were an estimated 3.6K branded searches for Aussie worldwide which is up 24.1% over the last 12 months. Aussie holds 0.03% estimated Share of Search among dog Grooming brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Aussie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dog Grooming brands compete with Aussie?
Share of Search by month for PetSmart, Petco, Groupon, Aussie. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Groupon | Aussie |
|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 15.2% | 0.02% |
| Nov 2025 | 49.1% | 32.8% | 18% | 0.02% |
| Dec 2025 | 47.2% | 31.6% | 21.2% | 0.02% |
| Jan 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Feb 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Mar 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Apr 2026 | 52.3% | 28.6% | 19.1% | 0.02% |
| May 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Jun 2026 | 44.1% | 36.1% | 19.8% | 0.03% |
| Jul 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Aug 2026 | 49.1% | 32.8% | 18% | 0.02% |
| Sep 2026 | 49.1% | 32.8% | 18% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 6.1M | -18.2% | 0 points | |
| 2, held 2nd | 32.8% | 4.1M | -18.2% | 0 points | |
| 3, held 3rd | 18% | 2.2M | -18.2% | 0 points | |
| 4, held 4th | 0.03% | 3.6K | 0% | 0 points |
1.
PetSmart
49.1%
Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
Petco32.8%
Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
3.
Groupon
18%
Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Aussie0.03%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Aussie and its closest rivals
Every comparison with Aussie
33 comparisons
- Aussie vs ecostore
- Aussie vs Ethique
- Aussie vs Garnier
- Aussie vs Ginger
- Aussie vs Kitsch
- Aussie vs Lush
- Aussie vs Purple
- Aesop vs Aussie
- Afterpay vs Aussie
- Aussie vs Aveeno
- Aussie vs Batiste
- Aussie vs Bumble and bumble
- Aussie vs CHI
- Aussie vs Dove
- Aussie vs EVO
- Aussie vs Groupon
- Aussie vs Herbal Essences
- Aussie vs Hill's
- Aussie vs Hims
- Aussie vs Instant
- Aussie vs Jumbo
- Aussie vs Keeps
- Aussie vs Klorane
- Aussie vs Marvel
- Aussie vs MINI
- Aussie vs Not Your Mother's
- Aussie vs OGX
- Aussie vs Pantene
- Aussie vs Petco
- Aussie vs PetSmart
- Aussie vs Ultimate
- Aussie vs Select
- Aussie vs Budget
How has branded search demand for Aussie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aussie worldwide rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Aussie’s estimated Share of Search among dog Grooming brands worldwide held steady, from 0.02% to 0.03%.
How did search popularity change for dog Grooming brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Petco worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Where does Aussie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dog Grooming brands | 4th of 4 | 0.03% | Shown above |
| Skip Bins brands | 7th of 8 | 0.03% | Show ranking |
| Shampoo And Conditioner brands | 8th of 8 | 0.11% | Show ranking |
| Shampoo Bar brands | 8th of 8 | 0.11% | Show ranking |
| Conditioner Bar brands | 6th of 6 | 0.11% | Show ranking |
| Dry shampoo | 6th of 6 | 0.19% | Show ranking |
| Conditioner brands | 5th of 5 | 0.23% | Show ranking |
| Asset Finance brands | 2nd of 3 | 0.96% | Show ranking |
How is Aussie measured?
Brandwave collects information about searches that people make online using Aussie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aussie hair
Do you work for Aussie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Aussie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.