Brandwave

How popular isKobalt in search?

In September 2026, there were an estimated 90.5K branded searches for Kobalt worldwide which held steady over the last 12 months. Kobalt holds 2.1% estimated Share of Search among saw stand brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee42.6%
  2. Makita23.4%
  3. DeWalt15.7%
  4. Ryobi15.4%
  5. Kobalt2.1%
  6. RIDGID0.94%
  7. Circular0.02%
  8. Bosch<0.01%
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Where does Kobalt compete?

Kobalt is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw stand brands5th of 82.1%Shown below
Impact wrench brands6th of 72.3%Show ranking
Tool bag brands5th of 82.3%Show ranking
Impact driver brands4th of 53%Show ranking
Rolling tool box brands4th of 73.1%Show ranking
Tile cutter brands4th of 43.7%Show ranking
Reciprocating saw brands5th of 65.9%Show ranking
Wet tile saw brands3rd of 46.2%Show ranking
Saw horse brands3rd of 47.6%Show ranking
Pry bar brands3rd of 58.1%Show ranking
Magnetic socket rail brands2nd of 519.2%Show ranking
Music publishing platforms2nd of 422.1%Show ranking
Work bench brands2nd of 328.1%Show ranking

Which saw stand brands compete with Kobalt?

Kobalt against saw stand brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Ryobi, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltRyobiKobaltRIDGIDCircularBosch
Oct 202544.1%27.6%13.2%12.6%1.8%0.65%0.01%<0.01%
Nov 202540.3%25.7%14.8%16.5%2%0.73%0.01%<0.01%
Dec 202543.5%23%16%14.6%2.1%0.79%0.01%<0.01%
Jan 202642.5%22.8%15.6%15.9%2.1%0.94%0.01%<0.01%
Feb 202644.3%23.3%16.3%13.5%1.8%0.8%0.01%<0.01%
Mar 202640%25.3%14.7%17.1%2%0.88%0.02%<0.01%
Apr 202641.6%22.3%15.3%17.8%2.1%0.92%0.02%<0.01%
May 202641%22.2%15.1%18.8%2%0.91%0.02%<0.01%
Jun 202640.8%22.1%15%19.5%1.6%0.9%0.02%<0.01%
Jul 202645.5%20.2%13.7%17.8%1.8%1%0.02%<0.01%
Aug 202642.1%22.9%15.5%16.5%2.1%0.93%0.02%<0.01%
Sep 202642.6%23.4%15.7%15.4%2.1%0.94%0.02%<0.01%

  1. 1.Milwaukee

    42.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Makita

    23.4%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.5 points.

  3. 3.DeWalt

    15.7%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ryobi

    15.4%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.1 points.

  5. 5.Kobalt

    2.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.RIDGID

    0.94%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Circular

    0.02%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bosch

    <0.01%

    Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Kobalt and its closest rivals

Every comparison with Kobalt

How has branded search demand for Kobalt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among saw stand brands worldwide held steady, from 1.8% to 2.1%.

How did search popularity change for saw stand brands worldwide in September 2026?

  1. In September 2026, Ryobi lost estimated Share of Search among saw stand brands worldwide, from 16.5% to 15.4%.

  2. In September 2026, DeWalt rose from 4th to 3rd among saw stand brands worldwide.

  3. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Circular worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  6. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How is Kobalt measured?

Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kobalt

Do you work for Kobalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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