Brandwave

How popular isCircular in search?

In September 2026, there were an estimated 13.2K branded searches for Circular worldwide which held steady over the last 12 months. Circular holds 0.28% estimated Share of Search among saw stand brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee39.4%
  2. Makita21.6%
  3. Ryobi17.8%
  4. DeWalt14.5%
  5. Bosch3.6%
  6. Kobalt1.9%
  7. RIDGID0.87%
  8. Circular0.28%
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Which saw stand brands compete with Circular?

Circular against saw stand brands worldwide, by month

Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Bosch, Circular. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiDeWaltBoschKobaltRIDGIDCircular
Oct 202541.2%25.8%14.3%12.4%3.8%1.7%0.61%0.24%
Nov 202538.2%24.4%17.8%14%2.9%1.9%0.69%0.23%
Dec 202541.2%21.8%15.8%15.1%3.1%2%0.74%0.25%
Jan 202640%21.5%17%14.7%3.7%2%0.89%0.25%
Feb 202641.9%22%14.8%15.4%3.2%1.7%0.76%0.25%
Mar 202637.1%23.5%19.6%13.6%3.4%1.8%0.82%0.19%
Apr 202637.5%20.1%22.2%13.8%3.5%1.9%0.83%0.18%
May 202637.2%20.2%22.5%13.7%3.4%1.8%0.82%0.18%
Jun 202637.3%20.2%22.8%13.7%3.4%1.5%0.83%0.18%
Jul 202641.6%18.5%20.8%12.5%3.8%1.7%0.92%0.2%
Aug 202638.6%21%19%14.2%4.3%1.9%0.85%0.18%
Sep 202639.4%21.6%17.8%14.5%3.6%1.9%0.87%0.28%
  1. 1.Milwaukee

    39.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Makita

    21.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.7 points.

  3. 3.Ryobi

    17.8%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.2 points.

  4. 4.DeWalt

    14.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bosch

    3.6%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  6. 6.Kobalt

    1.9%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.RIDGID

    0.87%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Circular

    0.28%

    Held 8th. 13.2K estimated branded searches, +50.3% vs prior month. Share +0.1 points.

Compare search popularity between Circular and its closest rivals

How has branded search demand for Circular changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circular worldwide held steady at 13.2K.
  • Across the 12 months ending September 2026, Circular’s estimated Share of Search among saw stand brands worldwide held steady, from 0.24% to 0.28%.

How did search popularity change for saw stand brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among saw stand brands worldwide, from 38.6% to 39.4%.

  2. In September 2026, Makita gained estimated Share of Search among saw stand brands worldwide, from 21% to 21.6%.

  3. In September 2026, Ryobi lost estimated Share of Search among saw stand brands worldwide, from 19% to 17.8%.

  4. In September 2026, Bosch lost estimated Share of Search among saw stand brands worldwide, from 4.3% to 3.6%.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does Circular compete?

Circular is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw stand brands8th of 80.28%Shown above
Smart ring brands5th of 50.29%Show ranking

How is Circular measured?

Brandwave collects information about searches that people make online using Circular’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • circular ring
  • circular smart ring
  • circular xyz

Do you work for Circular? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Circular your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.