How popular isKing Arthur in search?
In September 2026, there were an estimated 320K branded searches for King Arthur worldwide which is down 18.3% over the last 12 months. King Arthur holds 36.6% estimated Share of Search among baking mixes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dr. Oetker36.6%
King Arthur36.6%
Betty Crocker20.1%
Duncan Hines2.7%
Green's2.6%
Pillsbury1.5%
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Where does King Arthur compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking mixes | 2nd of 6 | 36.6% | Shown below |
| Bread flour brands | 1st of 5 | 58.3% | Show ranking |
| Flour | 1st of 6 | 59.2% | Show ranking |
| Pizza dough brands | 1st of 3 | 72.7% | Show ranking |
Which baking mixes compete with King Arthur?
Share of Search by month for Dr. Oetker, King Arthur, Betty Crocker, Duncan Hines, Green's. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Oetker | King Arthur | Betty Crocker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 38.5% | 17.3% | 2.8% | 1.4% | 1.5% |
| Nov 2025 | 38.6% | 38.6% | 17.3% | 2.8% | 1.4% | 1.3% |
| Dec 2025 | 44.8% | 29.9% | 20.1% | 2.2% | 1.6% | 1.5% |
| Jan 2026 | 32.8% | 40.1% | 22% | 2.4% | 1.7% | 1.1% |
| Feb 2026 | 37% | 37% | 20.3% | 2.7% | 1.7% | 1.2% |
| Mar 2026 | 38.8% | 38.8% | 17.4% | 2.3% | 1.7% | 1% |
| Apr 2026 | 36.9% | 36.9% | 20.3% | 2.7% | 1.9% | 1.2% |
| May 2026 | 34.4% | 42.1% | 18.9% | 2.1% | 1.6% | 0.92% |
| Jun 2026 | 34.1% | 41.7% | 18.6% | 2.5% | 2% | 1.1% |
| Jul 2026 | 32.6% | 39.9% | 21.9% | 2.4% | 2.1% | 1.1% |
| Aug 2026 | 33.5% | 41% | 18.4% | 3% | 3% | 1.1% |
| Sep 2026 | 36.6% | 36.6% | 20.1% | 2.7% | 2.6% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 246K | 0% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.6% | 246K | -18.3% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 135K | 0% | +1.7 points | |
| 4, held 4th | 2.7% | 18.1K | -18.5% | -0.3 points | |
| 5, held 5th | 2.6% | 17.8K | -18.2% | -0.3 points | |
| 6, held 6th | 1.5% | 9.9K | +22.2% | +0.4 points |
36.6%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +3.1 points.
36.6%
Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.4 points.
20.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.7%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
5.
Green's2.6%
Held 5th. 17.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
1.5%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
Compare search popularity between King Arthur and its closest rivals
Every comparison with King Arthur
11 comparisons
How has branded search demand for King Arthur changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for King Arthur worldwide fell from 392K to 320K.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among baking mixes worldwide decreased from 38.5% to 36.6%.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among baking mixes worldwide peaked at 42.1% in May 2026 and was lowest at 29.9% in December 2025.
How did search popularity change for baking mixes worldwide in September 2026?
6 changes
In September 2026, Dr. Oetker overtook King Arthur to become the leader among baking mixes worldwide, with 36.6% estimated Share of Search.
In September 2026, Betty Crocker gained estimated Share of Search among baking mixes worldwide, from 18.4% to 20.1%.
In September 2026, King Arthur lost estimated Share of Search among baking mixes worldwide, from 41% to 36.6%.
Estimated monthly branded searches for Green's worldwide rose 61.3% over 12 measured months, from 11K to 17.8K in September 2026.
Estimated monthly branded searches for Duncan Hines worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How is King Arthur measured?
Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- king arthur
- king arthur flour
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Is King Arthur your brand?
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